Indigenous Tourism in India: Evaluating the Strengths of Mithila Painting Art and Heritage and Suggesting Integrated Marketing Development Approach for Sustainable Promoti

Authors

  • Abinash Kumar Jha
  • Jitendra Mohan Mishra
  • R C Anu Chandran

DOI:

https://doi.org/10.12727/ajts.18.1

Abstract

 

Since many generations, the folks of Mithilaecifically, the womenfolk have been creating a vigorous and distinct style of painting, known for its free hand skating and use of natural colures, carry forwarded from one to another generation through ‘mother’s-to-daughters’ tradition.

Author Biographies

Abinash Kumar Jha

Pondicherry University, Puducherry, India; 

 

Jitendra Mohan Mishra

Indira Gandhi National Tribal University, Amarkantak, India

R C Anu Chandran

Pondicherry University, India; Puducherry

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Published

2017-07-16

How to Cite

Kumar Jha, A., Mohan Mishra, J., & Chandran, R. C. A. (2017). Indigenous Tourism in India: Evaluating the Strengths of Mithila Painting Art and Heritage and Suggesting Integrated Marketing Development Approach for Sustainable Promoti. Atna Journal of Tourism Studies, 12(2), 1-34. https://doi.org/10.12727/ajts.18.1

Issue

Vol. 12 No. 2 (2017): Atna Journal of Tourism Studies

Section

Articles