Indigenous Tourism in India: Evaluating the Strengths of Mithila Painting Art and Heritage and Suggesting Integrated Marketing Development Approach for Sustainable Promoti

  • Abinash Kumar Jha
  • Jitendra Mohan Mishra
  • R C Anu Chandran

Abstract

 

Since many generations, the folks of Mithilaecifically, the womenfolk have been creating a vigorous and distinct style of painting, known for its free hand skating and use of natural colures, carry forwarded from one to another generation through ‘mother’s-to-daughters’ tradition.

Author Biographies

Abinash Kumar Jha

Pondicherry University, Puducherry, India; 

 

Jitendra Mohan Mishra

Indira Gandhi National Tribal University, Amarkantak, India

R C Anu Chandran

Pondicherry University, India; Puducherry

Published
2017-07-16
How to Cite
KUMAR JHA, Abinash; MOHAN MISHRA, Jitendra; CHANDRAN, R C Anu. Indigenous Tourism in India: Evaluating the Strengths of Mithila Painting Art and Heritage and Suggesting Integrated Marketing Development Approach for Sustainable Promoti. Atna - Journal of Tourism Studies, [S.l.], v. 12, n. 2, p. 1-34, july 2017. ISSN 0975-3281. Available at: <http://journals.christuniversity.in/index.php/atna/article/view/1602>. Date accessed: 18 nov. 2018. doi: https://doi.org/10.12727/ajts.18.1.

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