Online Tourist Behaviour: An Evaluation of the Tourism Industry of India
A review of literature pertaining to online travel behaviour shows that most travel purchases in India are done online. In India, 68% of the population book flight tickets directly. India has an urban adult population of 240 million out of which 27% or 65 million go on holidays. India has 205 million internet users and 110 million Smartphone users. Online Travel bookings are expected to grow rapidly as India’s online travel penetration is expected to increase It is not only restricted to online product purchases. This paper is an attempt to discuss online tourist behaviour in the burgeoning Tourism Industry. The paper also looks into some key aspects such as the performance of the service sector, E-commerce and development of internet which are majorly responsible for developing customer expectation. It also throws light on online tourist behaviour and means of delivering a good experience to the tourists through an array of online services.
Dabas, S., & Manaktola, K. (2007). Managing reservations through online distribution channels: An insight into mid-segment hotels in India. International Journal of Contemporary Hospitality Management, 19(5), 388-396.
Eggert, A., & Ulaga, W. (2002). Customer perceived value: A substitute for satisfaction in business markets? Journal of Business & Industrial Marketing, 17(2–3), 107-118.
Fotis, Buhalis, & Rossides. (2011). Social media impact on holiday travel planning: The Case of the Russian and the FSU markets. International Journal of Online Marketing,1(4), 1-19.
Gale, B. T. (1994). Managing customer value. New York: Free Press.
Ghosh, S. (1998). Making business sense of the Internet. Harvard Business Review, 76(2), 126-135.
Han, J., & Han, D. (2001). A framework for analyzing customer value of Internet business. Journal of Information Technology Theory and Application, 3(5), 25-38.
Harris, L., & Duckworth, K. (2005). The future of the independent travel agent: The need for strategic choice. Strategic Change, 14(4), 209-218.
Hsu, H. (2006). An empirical study of web site quality, customer value, and customer satisfaction based one-shop. The Business Review, 5(1), 190-193.
Huizingh, E. (2000). The content and design of websites: An empirical study. Information & Management, 37(3), 123.
Internet World Statistics. (2014). Internet Users in the world-distributions by world regions. Retrieved December 08, 2016, from http://www. internetworldstats.com/stats.html
Joint Hospitality Industry Congress. (2000). Leisure in the new millennium. London: Barclays.
Joo, J. (2007). An empirical study on the relationship between customer value and repurchase intention in Korean Internet shopping malls. The Journal of Computer Information Systems, 48(1), 53-62.
Keeney, R. L. (1992). Value-focused thinking: A path to creative decision-making. Cambridge, MA: Harvard University Press.
Keeney, R. L. (1994). Creativity in decision making with value-focused thinking. Sloan Management Review, 35(4), 33-41.
Zeng, B., & Gerritsen, R. (2014). What do we know about social media in tourism? A Review. Tourism Management Perspectives, 10, 27-36.
Copyright (c) 2019 Atna - Journal of Tourism Studies
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.