SWOT Analysis of Marketing Strategies Applied by MTDC for Promotion of Maharashtra Tourism

  • Harshada Satghare Dr Babasaheb Ambedkar Marathwada University, Aurangabad (MS), India
  • Madhuri Sawant Dr Babasaheb Ambedkar Marathwada University, Aurangabad (MS), India
Keywords: Tourism Internet Marketing, MTDC, DMO, SWOT analysis, data triangulation


With the increasing role of the Internet in Marketing, Destination Marketing Organisations (DMOs) are focusing on the application of the Internet in destination promotion activities. The present study aims to evaluate the application of Tourism Internet Marketing Strategies by Maharashtra Tourism Development Corporation (MTDC), India. Data Triangulation Method was used for detailed understanding of the phenomenon. Further, the researchers have provided a SWOT Analysis of these strategies, which would be helpful for destination planners and marketers in improving destination competitiveness.


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