Corporate Social Responsibility and Sustainable Tourism
Today in this world where corporations have assumed gigantic proportions in their use of all the resources for management, there is a clear threat of social exploitation. The social leaders as well as the business leaders are thus legally and morally obligated to sustain the society and also repay certain important ingredients which keep the society healthy and alive. This has given birth to the concept of corporate social responsibility (CSR). The corporations are trying to make profit and at the same time discharge their social responsibilities. As a contemporary coincidence the tourism industry also has undergone similar transformation. Mass tourism which is marked as the main economic developer in the global business has also assumed diabolic proportions. It is tending to consume and destroy the very attractions and infrastructures on which the edifice of tourism industry stands. This situation has given birth to sustainable tourism. Sustainable Tourism has its roots in the concept of sustainable development that meets the needs of the present without compromising the ability of future generations to meet their own needs. In this article an effort has been made to showcase the striking similarities of CSR and sustainable tourism. In the global business context the future generations should practice responsibility and a sustainable form of tourism to save their respective businesses and planet earth.