Vol. 1 No. 1 (2006): Atna - Journal of Tourism Studies

Published: 2006-01-01

Editorial

Editorial

N.G Vinod

v-vi
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Articles

The Future of Market Segmentation and Relationship Marketing in the Tourism and Hospitality Sectors

Susan Horner

1-14
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Application of Data Envelope Analysis (Dea) Effectiveness Models: Example Application for International Hotels in Taiwan and Issues in Using Particular Models

Ching- Cheng Shen, Chin-Fa Tsai

15-26
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'Neuromarketing' Ivodel for Tourism Promotion

P Deepika

27-38
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An Evaluation of Climbing as a Sport Tourist Activity, Using the Robinson and Gammon (2004) Conceptual Framework

Tom Robinson

39-60
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Developing Sustainable Tourism

Adarsh Batra, Sutheera ., Xuejing Zou

61-72
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Hospitality Industry - REDEFINING Leisure And Recreation

Manoj Sharma

73-77
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Competition in Indian Sky, Fly High or Nose Dive...

Shyju PJ

78-85
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Strategic Role of Hampi Development Authority in Promoting Tourism in Karnataka: a Study

P Pakkeerappa, Joby Thomas

86-95
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Food and Drink As Tourism Product

Susan Horner, N.G Vinod

96-108
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'gruelixir': Conceptualizing A Distinct 'Travel Food'

Sikha Shailesh, P Deepika

110-113
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Niche Marketing In The Hospitality Industry

Srikanth Beldona, Marvin Cetron, Frederick DeMicco

114-122
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Sustainability and Eco Practices in Tourism

Robinet Jacob

123-132
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Sustainable Tourism Development: the Case of Periyar Tiger Reserve

M. R. Dileep

133-140
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