Vol. 17 No. 4 (2018): Ushus Journal of Business Management

45

Published: 2021-08-30

Editorial

Editorial

Saba Fatma

v-vi
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Articles

Changing Contexts of Customer Service in the Social Media Era: Challenges and Opportunities for Indian e-tail Industry

Prasad Kulkarni, Ajay Inamdar

1-13
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Impact of Advertising on Branding in Small Towns and Villages of India

Chandan Maheshkar, Vinod Sharma, Manohar Kapse, Akhilesh Tiwari

15-40
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Factors Influencing Consumer’s Purchase Intention on Social Networking Sites: Evidence from Bangalore

Sayyed Arbaina, A S Suresh

41-58
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Case Studies

Sourcing Process – A Supply Chain Management Perspective to Meet Consumer Demand with Special Reference to Solitaire Diamond Brand Sold in Damas Outlets, Dubai

Janani Ravinagarajan, N Anitha, L Karthikeyan

59-75
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