Tourism and Acculturation: A Study of Goa

Abstract

Renowned for its beaches, places of worship and world heritage architecture, Goa is visited by large number of international and domestic tourists each year. The culture of the Goan people and their acceptability of tourists from different lands play a critical role in making this small state a popular tourist destination in India. In this paper we attempt to study how acculturation through Portuguese rule has given Goa a „Westernized‟ image. The ease with which this cultural change can be exhibited in tourist products like food, music, dress, language has helped to promote cultural diffusion. It has also resulted in attitudinal change. These symbols of cultural diffusion, along with the attitude of the natives make this beautiful coastal paradise a popular destination. A warm welcome with the westernized attitude of non interference helps the tourists „to be your-self and provides a competitive advantage to the region