SWOT Analysis of Eco-Labels and their Projection on Sustainability Spectrum: A Theoretical Evaluation of Destination India

Abstract

Most of the organisations in India follow contemporary practices of sustainable development but very few have obtained 'green' certifications, and tourism industry is no exception.  A  booming  economy,  with  a  population  of over  1.2  billion,  India's  infrastructure  constructions  are soaring, resulting in a depletion of rare flora and fauna species  and  an  increase  in  pollution  of  water  bodies. Against  the  backdrop  of  these  three  constituents,  this paper  presents  a  SWOT  analysis  of  three  important ecolabels which covers almost all sectors of the tourism industry.  Further,  an  evaluation  of  this  ecolabel implementation  in  India  is  done  through  sustainability spectrum vis-a-vis sustainability positions.