Motivation for Adventure Tourism through Off-Roading – A Study in the Hill Areas of Kerala, India
DOI:
https://doi.org/10.12727/ajts.22.4Keywords:
Tourism Motivation, Off-Roading, Adventure Tourism, Responsible TourismAbstract
Increase in the number of participants who are interested in Off-Roading Trips has contributed to the growth of the local tourism economy of the hill areas of Kerala, but it was found that Off-Roading without any control, would create serious repercussions to the natural environment in the areas. The study focused on the popularity and the significance of Off-Roading Trips in the Hill Areas of Kottayam, Idukki, Pathanamthitta and Wayanad and suggests strategies to be adopted so as to improve sustainable Off-Roading practices in the regions.
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