A Scrutiny on the Cognisance of Indian and Foreign Wine Tourists on the Furtherance of Oenology Tourism in Bangalore
DOI:
https://doi.org/10.12727/ajts.23.3Keywords:
Oenology Tourism, Wine StudiesAbstract
Tourism is lively and dynamic. A continual search seems to happen over the new frontiers in technologies, and fresh destinations. This paper attempts to investigate Bangalore as a prospective destination for wine tourism, alongside benchmarking its evolution and management. Bangalore, given its resource rich status, is profoundly suitable to grow vines, most of which produce wine that meets international expectations and standards. The global benchmarking standards for wine tourism include dimensions such as infrastructure facilities for wine tourists, packages for the promotion of wine tourism, development plan related to wine tourism and goals for wine tourism Scale Testing of significant difference - independent sample test and ANOVA – constructs by demographics. The findings say that the perception of both Indian and foreign respondents regarding the rating of each dimension of the promotion of wine tourism does not differ from each other.
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