Guests’ Desire for Relational Closeness with Hosts: The Roles of Attachment Styles


  • Srikanth Beldona University of Delaware, Newark, Delaware, USA.
  • Hemant V Kher University of Delaware, Newark, Delaware, USA.



Attachment styles, perceived hospitality, relationship marketing, relational closeness


Extant research is increasingly recognizing the importance of customer attachment styles in service settings because of its significance with regard to relationship marketing. This study examined the impact of guest attachment styles on the desire for relational closeness with hosts using perceived hospitality as a mediator of service evaluation. Findings show that guests with higher levels of attachment anxiety seek closer relationships with hosts, and those with higher levels of attachment avoidance spurn efforts towards relational closeness. Also, perceived hospitality mediates only the impact of attachment avoidance on the desire for relational closeness. Theoretical and practical implications are discussed.

Author Biographies

Srikanth Beldona, University of Delaware, Newark, Delaware, USA.

Department of Hospitality Business Management, Alfred Lerner College of Business and Economics, University of Delaware, Newark, Delaware, USA.

Hemant V Kher, University of Delaware, Newark, Delaware, USA.

Professor & Department Chair of the Department of Business Administration, Lerner College of Business & Economics, University of Delaware, Newark, Delaware, USA.


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How to Cite

Beldona, S., & Kher, H. (2021). Guests’ Desire for Relational Closeness with Hosts: The Roles of Attachment Styles . Atna Journal of Tourism Studies, 16(2), 1 - 22.

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