DETERMINANT'S OF ICT ADOPTION FOR DIGITAL INCLUSIVENESS IN HILL STATE OF HIMACHAL PRADESH - TOURISTS PERSPECTIVE

Authors

  • Arun Bhatia Central University of Himachal Pradesh

Keywords:

Gateway Destinations, Disparities, Digital Tourism Ecosystem, FOMO, Smart Destinations

Abstract

Travel and Tourism have been at the forefront to acceptchange from ICT driven technology. The current research aims to find out major determinants and measure the awareness and perception dimensions of ICT importance and usage from tourist’s perspective of different age categories and education level visiting the hill town of Dharamshala, Himachal Pradesh India. The identification of prevalent gapfrom literature on non effective use/non usage of ICT by individuals of different age categories and education level make demand and supply patterns to be asymmetric giving rise to digital disparities. The asymmetrical distribution is of more concern in the information intensive industry like tourism. The research is administered to 100 tourists entering through gateway destinations and visiting Dharamshala. ANOVA and POST-HOC as a statistical tool indicate non- significant differences among different age groups in terms of online availability of tourism products but significant differences in terms of use of various mobile applications for travel purposes. Similarly, significant differences have been obtainedin respect to removal of travel intermediaries with ‘age’ as a category. Awareness and Perception dimension has been measured with education categories too, and significant differences emerge among different education categories. Non-significant differences have been observed in different education categories with the use of ICT for the removal of intermediaries. Our results strongly imply in creating better digital tourism ecosystem with policy measures to help reduce digital disparities in digital age.

 

Author Biography

Arun Bhatia, Central University of Himachal Pradesh

Central University of Himachal Pradesh, Himachal Pradesh India.

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Published

2022-04-13

How to Cite

Bhatia, A. (2022). DETERMINANT’S OF ICT ADOPTION FOR DIGITAL INCLUSIVENESS IN HILL STATE OF HIMACHAL PRADESH - TOURISTS PERSPECTIVE. Atna Journal of Tourism Studies, 17(1). Retrieved from https://journals.christuniversity.in/index.php/atna/article/view/2996