Progress in MICE Industry Research: Case of India


  • Vikas Tembhare Oriental University, Indore.
  • Amit Khare Oriental College of Management, Bhopal.
  • Lajwanti Naidu Andhra Pradesh Tourism Authority, Vijayawada.



MICE, Research, Review, India, Content Analysis


The study aims to carry out research on the Meeting, Incentive, Convention & Exhibition (MICE) industry in India. Researchers and scholars have conducted several studies to examine the trends, impact, opportunities and challenges of the Indian Meeting, Incentive, Convention & Exhibition (MICE) industry. Despite its greater contribution to the tourism economy and industry growth has received less research attention. The secondary data of the last 12 years' research were analysed with the help of content analysis techniques to find the research trend to predict future thrust areas. The finding shows that innovation, collaborative research and primary data focus were considered as future thrust areas.

Author Biographies

Vikas Tembhare, Oriental University, Indore.

Oriental University, Indore, Madhya Pradesh, India.

Amit Khare, Oriental College of Management, Bhopal.

Oriental College of Management, Bhopal, Madhya Pradesh, India.

Lajwanti Naidu, Andhra Pradesh Tourism Authority, Vijayawada.

Andhra Pradesh Tourism Authority, Vijayawada, Andhra Pradesh.


Abbey, J, Link, C. 1994. The convention and Meeting sector: its operation and research needs. John Wiley, New York.

Pizam, A. 1919. Editorial. International Journal of Hospitality Management, 10 (2), 109.

Zelinsky, W. 1994. Conventional and USA: The Geography of a latter–day Phenomenon. Annals of the Association of American Geographers, 84(1), 68-86.

Baloglu, S. and Assante, L. M. (1999) A Content Analysis of Subject Areas and Research Methods Used in Five Hospitality Management Journals. Journal of Hospitality and Tourism Research, 23, 53-70.

Bem, D. J. (1995). Writing a review article for Psychological Bulletin. Psychological Bulletin, 118(2), 172–177.

Barczak, G. 2017. Writing a Review Article: From the Editor. Journal of Product Innovation Management, 34 (2), 120-121.

Van, D,. Koh, Y,. McCahill, A. 1994. Tourism Research: a State-of-the-art Citation Analysis (1971–1990). In A. V. Seaton (Ed.), Tourism: The state of the art. Chichester: John Wiley & Sons.

Reid, L,. Andereck, K. 1989. Statistical Analyses use in tourism research. Journal of Travel Research, 28(2), 21-24.

Imamul, H. 2009. MICE Tourism in India: Forward Focus. Journal of Hospitality Application & Research 3(2), 91-104.

Gupta, B., Gupta, O. P., Sawhney, B. K. 2013. A Framework for conference Management System. International Journal of Information Technology and Management 5(2), 484 -487.

Kumar, S. 2013. Meeting, Incentive, Conference and Exhibition (MICE) Tourism: Present & Future Prospects in Chandigarh Capital Region. International Journal of Applier Hospitality & Tourism Research (5), 3-12.

Mehta, D., Yadav, D., Mehta, N. 2014. A literature review on Management of Mega Event – Maha Kumbha (Simhastha). International Journal of Research and scientific Innovation 1(1), 45-50.

Kumar, R., Kumar, V. 2015. Marketing Practices Followed in Exhibition Industry: An Indian Perspective. Remaking 2(6), 1-7.

Chougle, S., Ansari, A. 2015. India – Gearing up for MICE Tourism. Tactful Management Research Journal, 43-47.

Mahendru, A. 2015. MICE Segment: Poised for Growth in India. Biz and Bytes 6(2), 158-165.

Khan, M. 2015. MICE Tourism. International Journal of Multidisciplinary Research and Development 2(4), 299-305.

Sumithra, D., Mishra J. 2016. Efficacy of MICE Tourism Industry an supply chain Management as an integrated approach. International Journal of Management Research & Reviews 6 (7), 894-902.

Vaid, J., Kesharwani, S,. Dubey, A. 2016. A study of MICE Tourism Dynamics in Auto Expo 2016. Global Journal of Enterprise Information System 8(4), 71-78.

Singh, J., Parkash, R. 2016. MICE Tourism in India: Challenges and Opportunities. International Journal for Research in Education 3 (9), 36-43.

Banu, A. 2016. MICE – “Future for Business Tourism”. International Journal of Advanced Multidisciplinary Research 3(2), 63-66.

Pinjari, K., Nur, K. 2016. Smart Event Management System. International Journal of Computer Science Trends and Technology 4(2), 161-164.

Saleem, A., Bhat, D,. Khan, Omar. 2017. Review Paper on an Event Management System. International Journal of Computer Science and Mobile Computing 6(7), 40-43.

Raj, V. 2017. A Study on Importance of Event Management in the Current Scenario. Indian Journal of Applied Research 7 (8), 475-477/

Singh, V,. Kumar, Amit. 2017. Incentive Travel : A Study of Customer satisfaction of leading travel companies in India. Tourism Spectrum 3(2), 13-20.

Premalatha, P. 2017. Kodaiknal an Emerging MICE Tourism Destination in Tamilnadu (India). IOSR Journal of Humanities and Social Science 22 (6), 101-105.

Rathnakar, G. 2018. Impact of Social Media on Event Marketing – An Analysis. ICTACT Journal on management studies 4 (3), 783-788.

Ratra, S., Ratra, V. 2018. MICE In India. Pramana Research Journal 8(7), 316-328.

Jamgade, S. 2018. Scope of MICE Tourism as an Emerging Hospitality Industry. UAS Journal of Management and Commerce 4 (2), 26-29.

Shah, M,. Shewale, V,. Sukal, M,. Yadav, S. 2019. Event Management. International Research Journal of Engineering and Technology 6(1), 1507-1511.

Arulmozhi, J,. Gomathinayagam, V. 2019. Marketing Sports Tourism in India. International Journal of Advance and Innovative Research 6(2), 23-28.

Gautham, S. 2020. Indian Hotel industry’s competitive advantage over other countries in Meetings, Incentives, Conventions and Exhibitions (MICE). Journal of Emerging Technologies and Innovative Research 7 (6), 559- 563.

Gajjar, A,. Parmar, B. 2020. The Imapct of COVID-19 on Event Management Industry in India. Global Journal of Management and Business Research 20 (2).

Madray, J. 2020. The Impact of COVID-19 on Event Management Industry. International Journal of Emerging Applied Science and Technology 5(3), 533-535.

Vinod et al., 2020. Purview of Adopting MICE for Business Sustenance in an Emerging market: Kerala. Journal of Critical Review 7 (11), 978-983.

Raj et al., 2020. The Fate of Indian Wedding Industry in post COVID-19 Era. Catalyst – Journal of Business Management 2 (1), 1- 24.

Sood et al., 2021. Analytical study on Incentive Travel and Motivation. Pal Arch’s Journal of Archaeology of Egypt/ Egyptology 18 (4) 3929 -3936.

Mice Tourism - A Brief Insight With Focus on India.(2012, July 2). Issue




How to Cite

Tembhare, V., Khare, A., & Naidu, L. (2022). Progress in MICE Industry Research: Case of India. Atna Journal of Tourism Studies, 17(1), 33 - 60.