PROGRESS IN MICE INDUSTRY RESEARCH: CASE OF INDIA

Authors

  • Vikas Tembhare Oriental University, Indore.
  • Amit Khare Oriental College of Management, Bhopal.
  • Lajwanti Naidu Andhra Pradesh Tourism Authority, Vijayawada.

Keywords:

MICE, Research, Review, India, Content Analysis

Abstract

The study aims to carried a research on the MICE industry in India. Researchers and scholars have conducted several studies to examine the trends, impact, opportunities, and challenges of the Indian MICE industry. Despite its greater contribution to the tourism economy and industry growth has received less research attention. The secondary data of the last 12 years' researches were analyzed to find the research trend in order to predict future thrust areas. The finding shows that innovation, collaborative research, and primary data focus were considered as future thrust areas. This study certainly supports academicians and researchers who are working in this domain and gives fresh perspectives for future research. 

Author Biographies

Vikas Tembhare, Oriental University, Indore.

Oriental University, Indore, Madhya Pradesh, India.

Amit Khare, Oriental College of Management, Bhopal.

Oriental College of Management, Bhopal, Madhya Pradesh, India.

Lajwanti Naidu, Andhra Pradesh Tourism Authority, Vijayawada.

Assistant Director, Andhra Pradesh Tourism Authority, Vijayawada, Andhra Pradesh.

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Mice Tourism - A Brief Insight With Focus on India.(2012, July 2). Issuuhttps://issuu.com/copperbridge_media/docs/mice_tourism_-_a_brief_insight_with_focus_on_india

Published

2022-04-13

How to Cite

Tembhare, V., Khare, A., & Naidu, L. (2022). PROGRESS IN MICE INDUSTRY RESEARCH: CASE OF INDIA . Atna Journal of Tourism Studies, 17(1). Retrieved from https://journals.christuniversity.in/index.php/atna/article/view/3025