Progress in MICE Industry Research: Case of India
DOI:
https://doi.org/10.12727/ajts.27.2Keywords:
MICE, Research, Review, India, Content AnalysisAbstract
The study aims to carry out research on the Meeting, Incentive, Convention & Exhibition (MICE) industry in India. Researchers and scholars have conducted several studies to examine the trends, impact, opportunities and challenges of the Indian Meeting, Incentive, Convention & Exhibition (MICE) industry. Despite its greater contribution to the tourism economy and industry growth has received less research attention. The secondary data of the last 12 years' research were analysed with the help of content analysis techniques to find the research trend to predict future thrust areas. The finding shows that innovation, collaborative research and primary data focus were considered as future thrust areas.
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Mice Tourism - A Brief Insight With Focus on India.(2012, July 2). Issue https://issuu.com/copperbridge_media/docs/mice_tourism_-_a_brief_insight_with_focus_on_india
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