A STUDY OF TOURIST EXPENDITURE PATTERN IN JAMMU AND KASHMIR: AN INTER-REGIONAL ANALYSIS

Authors

  • Altaf Kumar Central University of Kashmir, Kashmir.

Keywords:

Tourism Industry, Expenditure Pattern, Travel Behaviour, ANOVA, Regression

Abstract

This study aims toanalyzethe expenditure pattern of tourists in the three geographical regions of erstwhile Jammu and Kashmir. It also aims to know how the expenditure pattern of tourists varies in the two of its different seasons - summer and winter.The research scholar has collected data through a survey by using a questionnaire.For regional analysis, ANOVA has been used to analysethe regional and seasonal differences in the expenditure pattern of tourists who visited Jammu and Kashmir.One-way ANOVA with a post hoc test confirmed a significant difference between the mean expenditure of tourists in all the three regions of Jammu and Kashmir. The post hoc test results demonstrated a significant difference in the mean expenditure of tourists in Kashmir and tourists in Jammu and Ladakh, respectively. It was further analysed that the seasonal effect on tourist expenditure is stronger in Ladakh than in the Kashmir and Jammu regions and is stronger than the regional effect. The regression analysis has also been used to determine the impact of socioeconomic, demographic, travel-related, and expenditure-related variables on the total expenses of tourists.The regression results confirm that almost all variables significantly impact tourist expenditure. Still, travel-related variables have a more decisive influence than socioeconomic and demographic variables. This study enables the policymakers to obtain the necessary information to implementan adequate policy to attract tourists, who are heavy spenders.It is also beneficial for marketers and tour operators to know the attributes of tourists at a destination, provide them facilities accordingly, and offer them genuine, affordable, and attractive packages to boost their business and tourism inflow to Jammu and Kashmir.Before bifurcation Jammu and Kashmir has three geographical regions namely, Jammu, Kashmir and Ladakh. After bifurcation the state was divided into two union territories namely Jammu and Kashmir, and Ladakh.

Author Biography

Altaf Kumar, Central University of Kashmir, Kashmir.

Central University of Kashmir, Kashmir.

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Published

2022-04-13

How to Cite

Kumar, A. (2022). A STUDY OF TOURIST EXPENDITURE PATTERN IN JAMMU AND KASHMIR: AN INTER-REGIONAL ANALYSIS. Atna Journal of Tourism Studies, 17(1). Retrieved from https://journals.christuniversity.in/index.php/atna/article/view/3028