Multifunctional Leisure Organizations – The Future or a hype
DOI:
https://doi.org/10.12727/ajts.26.6Keywords:
Leisure, multifunctional organizations, leisure industry, organizational behaviour, creative industriesAbstract
Leisure has been undergoing a transformation that requires strategic design approaches open for imagination, inspiration and diverse organisational structure and behavioural models. The stakeholders within and the participants (not anymore defined just through the notion of consumers) have opened up the spectrum of what leisure could mean and sustain.
This paper provides a detailed overview of the existence, essence and specifics of multifunctional leisure organizations, their principles and structures while relating them to two real-life cases from the Netherlands. Challenges, as well as future development scenarios, are presented and discussed.
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