The Impact of COVID 19 Risk Perceptions on Travel Intention of Young Domestic Travellers in Kerala
Keywords:Covid-19, Risk Perceptions, Travel Intention, Young Domestic Travellers, SEM
Covid 19 pandemic created a significant impact all over the world, specifically to travel and tourism industry which is an important economic contributor highly sensitive to shocks like these pandemics. The impact of reduced mobility is highly reflected in the tourism industry and countries across the world are trying to develop measures to ensure recovery of the sector. So it is important to understand the attitude and perceptions of consumers to gain an insight on the change in the travel intentions amidst the pandemic. The purpose of this study is to assess the impact of covid 19 risk perceptions of young tourists in Kerala on travel intentions during the pandemic. Understanding the travel intentions in the current pandemic scenario is of paramount importance as strategies are needed to regain the confidence of travellers. Study analysed the influence of Financial risks, Health Risks, Travel Risks and Psychological Risks on Travel Intention wherein Health Risks, Travel Risks and Psychological Risks were identified to influence Travel Intention. The health risk is having higher influence on the travel intention followed by travel risk and psychological risk.
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