Tourists’ Satisfaction with Key Coastal Tourism Destinations of West Bengal, India
Keywords:ANOVA, Coastal Tourism, Likert Scale, Satisfaction, West Bengal
This study is an attempt to analysis the satisfaction level of tourists’ visiting the popular coastal tourism destinations in the state of West Bengal in India. Simple checklist approach along with Likert scale techniques was employed as a response format to collect primary data from the sample of 300 tourists. The collected data was analysed by using descriptive statistics and simple linear regression model. Findings of this study indicate that sample tourists were more satisfied with the scenic beauty, transport, food & beverage, cleanliness, and accommodation facilities and least satisfied with the state of situation of sanitation & drinking water, health facilities, and safety-securities of the study area. Regression analysis revealed that marital status, household income, travel distance, and accommodation budget had a significant positive association with the tourists’ satisfaction as well as had a significant negative association between per capita tourist expenditure and level of tourists’ satisfaction. ANOVA results revealed that there was significant effects of socio-demographic as well as visitation characters of tourists on the required and desired service-wise satisfaction factors. Results of this study would be very useful for appropriate policy making in the areas of tourism development in the study area.
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