Tourists’ Satisfaction with Key Coastal Tourism Destinations of West Bengal, India


  • Anirban Baitalik Midnapore City College, West Bengal.
  • Sankar Majumder Visva-Bharati University, West Bengal.
  • Tanmoyee Bhattacharjee Midnapore City College, West Bengal.



Coastal Tourism, Likert Scale, West Bengal, Tourist Satisfaction


This study is an attempt to analyse the satisfaction level of tourists’ visiting the popular coastal tourist destinations in the state of West Bengal in India. Simple checklist approach along with Likert scale techniques was employed as a response format to collect primary data from the sample of 300 tourists. Simple statistical techniques were used to analyse the so-collected data. This study indicate that the sample tourists were more satisfied with the scenic beauty of the places, transportation facilities, availability of food & beverages. They were also satisfied with the cleanliness, and accommodation facilities. But they were relatively less satisfied with the state of sanitation & safe drinking water, health facilities, and safety-security of the area. The study revealed that the marital status, household’s income, travel distance, and cost of accommodation had a significant positive association with the tourists’ satisfaction. Strangely, this study found significant negative association between per capita expenditure of the tourist and level of their satisfaction. This study revealed that the service-wise levels of satisfaction were highly sensitive to social, demographic as well as visitation characters of the tourists. It is expected that the findings of this study would be very useful in appropriate policy making for tourism development.

Author Biographies

Anirban Baitalik, Midnapore City College, West Bengal.

Department of Pure & Applied Science, Midnapore City College, West Bengal, India.

Sankar Majumder, Visva-Bharati University, West Bengal.

Visva-Bharati University, West Bengal, India.

Tanmoyee Bhattacharjee, Midnapore City College, West Bengal.

Department of Pure & Applied Science, Midnapore City College, West Bengal.


Alcocer, N. H., & Ruiz, V. R. L. (2019). The role of destination image in tourist satisfaction: The case of a heritage site. Econ. Res. Ekon. Istraživanja 32, 1–18.

Andaleeb, S. S. & C. Conway, C. (2006). Customer satisfaction in the restaurant industry: An examination of the transaction-specific model. Journal of Services Marketing, 20 (1): 3-9.

Anson, T. H. Ma, Alice S. Y. Chow, Lewis T. O. Cheung, Karen M. Y. Lee & Shuwen Liu. (2018). Impacts of tourists’ socio-demographic characteristics on the travel motivation and satisfaction: The case of protected areas in South China. Sustainability, 10, 3388.

Armario, E. (2008). Tourist satisfaction: An analysis of its antecedents. Universidad Sociedady Mercados Globales, 367-382.

Arrebola, J. L. S. (2006). The rash model applied to customer satisfaction in Marbella. In B. Prideaux, G. Moscardo & E. Laws (Eds.), Managing tourism and hospitality services: Theory and international applications . CAB International.

Baitalik, A. (2019). Impact of coastal tourism on local development: A case study in the state of West Bengal. Department of Rural Studies, Visva-Bharati, Santiniketan, West Bengal, India.

Banyai, M. (2012). Assessing visitors' satisfaction at Parks Canada sites. University of Waterloo, Ontario.

Bardin, L. (1977). Analise de conteudo [Content analysis], Edicoes 70, Lisboa.

Barros, C. P., & Machado, L. P. The length of stay in tourism. Annals of Tourism Research (2010), 37, 692-706.

Barros, C. P., Correia, A., & Crouch, G. (2008). Determinants of the length of stay in Latin American tourism destinations. Tourism Analysis, 13, 329–340.

Barsky, J. D. (1992). Customer satisfaction in the hotel industry: Meaning and measurement. Hospitality Research Journal, 16 (1): 51-73.

Becker, C. & George, B. P. (2011). Rapid rail transit and tourism development in the United States. Tourism Geographies. Vol. 13, No. 3, 381-397.

Beerli, A. & Martin, J. D. (2004). Tourists’ characteristics and the perceived image of tourist destinations: A quantitative analysis – A case study of Lanzarote, Spain. Tourism Management, 25(5), 623–636.

Bigne, J. E., Andreu, L., & Gnoth, J. (2005). The theme park experience: An analysis of pleasure, arousal and satisfaction. Tourism Management, Vol. 26, 833–844.

Boo, S. & Busser, J. A. (2018). Tourists’ hotel event experience and satisfaction: An integrative approach. Journal of Travel & Tourism Marketing, 35:7, 895-908.

Bornhorst, T., Ritchie, B. & Sheehan, L. (2010). Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders’ perspectives. Tourism Management, 31(5), 572–89.

Calantone, R. J., Di Benedeto, C. A., Hakam, A., & Bojanic, D. C. (1989). Multiple multinational tourism positioning using correspondence analysis. Journal of Travel Research, 28(2), 25-32. Carvalho, M. A. M. (2022). Factors affecting future travel intentions: Awareness, image, past visitation and risk perception. Int. J. Tour. Cities. Online Ahead of Print.

Chen, J. S., Huang, U. C. & Cheng, J. S. (2009). Vacation lifestyle and travel behaviours. Journal of Travel and Tourism Marketing, 26(5-6): 494-506, DOI: 10.1080/10548400903163038

Chen, P. J. & Kerstetter, D. L. (1999). International students’ image of rural Pennsylvania as a travel destination. Journal of Travel Research, 26(3), 256-266.

Chen, W. Y. (2006). A study on the relationship among tourist motivation, satisfaction and revisit intention of tourists attending Penghu Fireworks Music Festival in 2006, Journal of Sports, Health and Leisure of National Chiayi University, vol. 5, 117-127.

Cheng, R. J. (2017). Travel party composition on attitudes and behaviours among Chinese tourists in Taiwan. Global Journal of Business Research, Vol. 11(1), p. 1-12.

Cho, B. H. (1998). Assessing tourist satisfaction. Tourism Recreation Research, 23(1), 47-54. Chu, K. S., Choi, T. (2000). An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: A comparison of business and leisure travellers. Tourism Management, 21(4), 363–377.

Cracolici, M. F. & Nijkamp, P. (2008). The attractiveness and competitiveness of tourist destinations: A study of Southern Italian regions. Tourism Management, 30(3), 336–344.

Crompton, J. L. (1981). Dimensions of the social group role in pleasure vacations. Annals of Tourism Research, vol. 8(4), 550-568.

Crotts, J. C., & Erdmann, R. (2000). Does national culture influence consumers’ evaluation of travel services? A test of Hofstede’s model of cross-cultural differences. Managing Service Quality: An International Journal, 10(6), 410-419.

Crouch, G. I. (1994). The study of international tourism demand: A review of findings. Journal of Travel Research, 33, 12–23. Dai, F., Wang, D., & Kirillova, K. (2022). Travel inspiration in tourist decision making. Tourism Manag. 90:104484.

Danaher, P. J. & Arweiler, N. (1996). Customer satisfaction in the tourist industry: A case study of visitors to New Zealand. Journal of Travel Research, 31, 89-93.

Davies, B. & Mangan, J (1992). Family expenditure on hotels and holidays. Annals of Tourism Research, Vol. 19, No. 4, 691-699.

Dimou, I. & Velissariou, E. (2016). Tourism and accessibility. A satisfaction survey on tourists with disabilities in the Island of Crete. 11th Management of Innovative Business, Education & Support systems Conference, At: Heraklion, Greece

Duval, D. T. (2007). Tourism and transport: Modes, networks and flow. Clevedon; Buffalo: Channel View Publications. Elbaz, A. M., Abou Kama, M. S., Onjewu, A. K. E., & Soliman, M. (2021). Evaluating the antecedents of health destination loyalty: The moderating role of destination trust and tourists’ emotions. International Journal of Hospitality & Tourism Administration, 1–28.

Fuller, J., & Matzler, K. (2008). Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups. Tourism management, 29(1), 116-126.

Getz, D. & Page, S. J. (2016). Progress and prospects for event tourism research. Tourism Management, Volume 52, 2016, 593-631, ISSN 0261-5177.

Geva, A. & Goldman, A. (1991). Satisfaction measurement in guided tours. Annals of Tourism Research, 18, 177-185.

Ghanbri, A., Naghizadeh, R. & Omrani, N. (2019). Tourists’ satisfaction and loyalty to tourism product of Ardabil city: Emphasizing on demographic and social characteristics. Athens Journal of Tourism, 6, 1, 39-56

Gholipoor, F., & Rashidi, A. (2008). Factors affecting the satisfaction of tourists in Iran, 1-12.

GOI (2017). Indian tourism statistics at a glance 2017. Market Research Division, Ministry of Tourism, Government of India, New Delhi.

Gokovali, U., Bahar, O., &Kozak, M. (2006). Determinants of length of stay: A practical use of survival analysis. Tourism Management, 28, 736–746.

Guiver, J., Lumsdon, L., Weston, R., & Maggie Ferguson. (2007). Do buses help meet tourism objectives? The contribution and potential of scheduled buses in rural destination areas. Transport Policy 14(4), 275-282.

Harrison-Hill, T. (2000). Implication of long houl travel on the marketing of international tourism. Unpublished PhD Thesis, Griffith University, Queensland, Australia.

Hong, S. K., & Jang, H. (2005). Factors influencing purchasing time of a new casino product and its managerial implications: An exploratory study. Journal of Travel Research, 43, 395–403.

Hu, Y. Z. & Ritchie, J. R. B. (1993). Measuring destination attractiveness: A contextual approach. Journal of Travel Research, 32(1):25-35.

Hua, W., Chan, A. & Mao, Z. (2009). Critical success factors and customer expectation in budget hotel segment-a case study of China, Journal of quality assurance in hospitality and tourism, 10, 59-74

Huebner, A. J. & Mancini, J. A. (2003). Shaping structured out-of-school time use among youth: The effects of self, family and friend systems. Journal of Youth and Adolescence, 32(6), p. 453-463.

Hwang, J., Kim, S. S., & Hyun, S. S. (2013). The role of server–patron mutual disclosure in the formation of rapport with and revisit intentions of patrons at full-service restaurants: The moderating roles of marital status and educational level. International Journal of Hospitality Management, 33, 64-75.

Hwang, Y. H., Gretzel, U. & Fesenmaier, D. R. (2006). Multicity trip patterns: Tourists to the United States, Annals of Tourism Research, 33(4), 1057–78.

Iacono, M., Krizek, K. J. & El-Geneidy, A. (2010). Measuring non-motorized accessibility: Issues, alternatives, and execution. Journal of Transport Geography, 18, 133 – 140.

IESWM & ISRO. (2001). Land use mapping of the West Bengal coastal regulation zone. Report No. SAC/RESA/MWRD/CRZ/SN/APRIL-2001, Funded by Ministry of Environment and Forest, Government of India, New Delhi.

Jang, S. S., & Feng, R. (2007). Temporal destination revisit intention: The effects of novelty seeking and satisfaction. Tourism Management. 2007, 28, 580–590.

Jönsson, C., Devonish, D. (2008). Does nationality, gender, and age affect travel motivation? A case of visitors to the Caribbean island of Barbados. Journal of Travel & Tourism Marketing, 2008, 25, 398–408.

Kim, S. S., Prindeaux, B., & Chon, K. (2010). A comparison of results of three statistical methods to understand the determinants of festival participants’ expenditures. International Journal of Hospitality Management, 29, 297–307.

Kim, W. G., & Cha, Y. (2002). Antecedents and consequence of relationship quality in hotel industry. International Journal of Hospitality Management, 21, 4, 321–338.

Knox, S., & Walker, D. (2003). Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets. Journal of Strategic Marketing, 11, 271–286.

Kozak, M., & Rimmington, M. (2000). Tourists’ satisfaction with Mallorca, Spain as an offseason holiday destination. Journal of Travel Research, 38, 260-269.

Králiková, A., Peruthová, A., & Ryglová, K. (2020). Impact of destination image on satisfaction and loyalty. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 68, 199–209.

Lee, C. F. (2015). Tourist satisfaction with forest recreation experience: A segment-based approach. Anatolia 2015, 26, 535–548.

Lin, T. C. (2006). A study on tourist motivation and satisfaction of tourists visiting Nanchou sugar factory. Dept. Leisure, Recreation, and Tourism Management, Southern Taiwan University of Science and Technology. Tainan, Taiwan.

Litman, T. (2007). Evaluating rail transit benefits: A comment. Transport Policy. 14(1), 94-97.

Litman, T. (2011). Evaluating public transit benefits and costs. Victoria Transport Policy Institute.

Maliva, N., Wilbard, J., Mbilinyi, B., Massawe, D. & Mkwizu, K. (2019). Residents' Perception of Seafood as a Tourism Product. International Journal of Research & Methodology in Social Science , 4, 3, 68-76. 10.5281/zenodo.1464301.

Martinez-Garcia, E., & Raya, J. M. (2008). Length of stay for low cost tourism. Tourism Management, 29(6), 1064–1075.

Master, H. & Prideaux, B. (2000). Culture and vacation satisfaction: A study of Taiwanese tourists in South East Queensland. Tourism Management, 21(5), 445-450.

Matzler, K., Fuller, J., Renzl, B., Herting, S., & Spath, S. (2008). Customer satisfaction with alpine ski areas: The moderating effects of personal, situational and product factors. Journal of Travel Research, 46, 403-413.

McGehee, N. G., Loker-Murphy, L. & Uysal, M. (1996). The Australian international pleasure travel market: Motivations from a gendered perspective. The Journal of Tourism Studies, 7 (1), 45–57 Mehri, Y., Kullada, P. & Hongrui, Z. (2021). International tourists’ Choices and satisfaction of small restaurants in Thailand: The influence of food safety indicators, Journal of Foodservice Business Research, DOI: 10.1080/15378020.2021.1964340

Mellina F. K. M., & Aballe A. F. A. (2013). Satisfaction on tourist destinations in Davao Del Sur. International Journal of Accounting and Business Management 1(2), 7-17.

Menezes, A., Moniz, A. I., & Vieira, J. (2008). The determinants of length of stay of tourists in the Azores. Tourism Economics, 14. 205-222.

Meng, F., Tepanon, Y., & Uysal, M. Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. The Journal of Vacation Marketing 2008, 14, 41–56.

Mohsin, A. (2008). Analysis of Chinese travellers' attitudes toward holidaying in New Zealand: The impact of socio-demographic variables. Journal of Hospitality and Leisure Marketing, 16(1-2), 21-40.

Mokhtarian, P. L. & Solomon, I. (2001). How derived is the demand for travel? Some conceptual and measurement consideration. Working Papers Series. Institute of Transport Studies, University of California, Davis.

Nicolau, J. L. (2008). Characterizing tourist sensitivity to distance. Journal of Travel Research, 47, 43-52.

Ozturk, A. B. & Hancer, M. (2009). Exploring destination satisfaction: A case of Kizkalesi, Turkey. Tourism Analysis, 13, 473-484.

Pan, S. (2011). Tourism and rural development: A case study in Bankura district, West Bengal. [Unpublished doctoral dissertation/master’s thesis]. Department of Geography, University of Kalyani, West Bengal, India.

Parahoo, S., Harvey, H., & Radi, G. (2014). Satisfaction of tourists with public transport: An empirical investigation in Dubai. Journal of Travel & Tourism Marketing. 31:8, 1004-1017.

Paul, A. K. (2002). Coastal geomorphology and environment. ACB publications, Kolkata, ISBN 81-87500-11-5 (HB).

Pearce, P. & Moscardo, G. (1998). The role of interpretation in influencing visitor satisfaction: A rainforest case study. CAUTHE 1998: Progress in Tourism and Hospitality Research: Proceedings of the Eighth Australian Tourism and Hospitality Research Conference.

Pearce, P. L. (2005). Tourist behavior: Themes and conceptual schemes. Clevedon: Channel View Publications.

Perovic D., Stanovcic, T., Moric I., & Pekovic, S. (2012). What socio-demographic characteristics do influence the level of tourist’s satisfaction in Montenegro? Empirical analysis. Journal of Tourism, 14, 5-10.

Petrick, J. F. (2004). The roles of quality, value, and satisfaction in predicting cruise passengers‟ behavioural intentions. Journal of Travel Research, 42, 397-407.

Petrick, J. F., Tonner, C., & Quinn, C. (2006). The utilization of critical incident technique to examine cruise passengers‟ repurchase intentions. Journal of Travel Research, 44, 273- 280.

Pizam, A., Neumann, Y. & Reichel, A. (1978). Dimensions of tourism satisfaction with a destination area. Annals of Tourism Research, 5(3), 314–322. Pjero (Beqiraj), E. & Gjermëni, O. (2020). Tourist’s satisfaction in terms of accommodation: A case study in Vlore, Albania. Business Perspectives and Research, 8(1), 67-80.

Qiu, Y., Wang, E., Bu, Y., & Yu, Y. (2021). Valuing recreational fishery attributes, opportunities and associated activities in China from the tourists’ satisfaction perspectives, Marine Policy, 131, 104616.

Qu, H., & Li, I. (1997). The characteristics and satisfaction of mainland: Chinese visitors to Hong Kong. Journal of Travel Research, spring, 37-41.

Rafael, C. S. & Almeida, A. R. (2017). Socio-demographic tourist profile and destination image in online environment. Journal of Advanced Management Science Vol. 5, No. 5, 373-379.

Ragab, H., Mahrous, A. A., & Ghoneim, A. (2019). Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions. International Journal of Tourism Cities 6, 449–466.

Ramukumba, T. (2018). Tourists revisit intentions based on purpose of visit and preference of the destination: A case study of Tsitsikamma National Park. African Journal of Hospitality, Tourism and Leisure, 7(1).

Reisinger, Y., & Turner, L. (1997). Cross-cultural differences in tourism: Indonesian tourists in Australia. Tourism Management, 18(3), 139-147.

Reitsamer, B. F. & Brunner-Sperdin, A. & Stockburger-Sauer, N. E. (2016). Destination attractiveness and destination attachment: The mediating role of tourists’ attitude. Tourism Management Perspectives, 19, 93-101.

Reitsamer, B. F. & Brunner-Sperdin, A. (2017). Tourism destination perception and well-being: What makes a destination attractive? Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries, 23(1), 55-72. Ryu, C., & Kwon, Y. (2021). Elements that affect foreign tourists’ satisfaction: A case study in Seoul, Korea. Urban Des Int 26, 197–207.

Saayman, M. & Saayman, A. (2009). Why travel motivation and socio-demographics matter in managing a national park. Koedoe, 51(1).

Salim, M. & Mohamed, (2014). The Relationship between Socio-Demographic Characteristics and Snorkeling Satisfaction in PulauPayar Marine Park, Kedah. International Journal of Built Environment and Sustainability, Faculty of Built Environment, Universiti Teknologi Malaysia, 1(1)/2014 - 38-44.

Sammy, H. (2016). Exploring factors that influence domestic tourists’ satisfaction with budget hotel services in Egypt. MPRA Paper No. 77742, posted 21 Mar 2017 14:43 UTC. Sangpikul, A. (2018). The effects of travel experience dimensions on tourist satisfaction and destination loyalty: The case of an island destination. International Journal of Culture, Tourism and Hospitality Research, 12, 106–123. Sangpikul, A. (2018). The effects of travel experience dimensions on tourist satisfaction and destination loyalty: The case of an island destination. International Journal of Culture, Tourism and Hospitality Research, 12, 106–123.

Seetanah, B., Teeroovengadum, V., & Nunkoo, R. (2020). Destination satisfaction and revisit intention of tourists: Does the quality of airport services matter? Journal of Hospitality and Tourism Research, 44(1), 134–148.

Shahrin, N., Som, A. P. M. & Jusoh, J. (2014). Long journey travel to tourist destination: A review paper. SHS Web of Conferences 12, 010.

Shahrivr, R. B. (2012). Factors that influence tourist satisfaction. Journal of Travel and Tourism Research, Adnan Menderes University, 61-79. Sharma, P., & Nayak, J. K. (2019). Understanding memorable tourism experiences as the determinants of tourists’ behaviour. International Journal of Tourism Research. 21, 504–518.

Shavanddasht, M. & Allan, M. (2018). First-time versus repeat tourists: level of satisfaction, emotional involvement, and loyalty at hot spring. Anatolia. An International Journal of Tourism and Hospitality Research, Page 61-74.

Showkat, S., Mehraj, D. & Qureshi, R. (2021). Analysing the effect of tourist satisfaction on tourist revisit intentions, 41.

Snajdar, T. G. (2020). History of travelling: how people started to travel. Culture Tourist.

So Siu-Ian & Lehto, X. Y. (2007). The situational influence of travel group composition. Journal of Travel and Tourism Marketing, vol. 20(3-4), p. 79-91. Soliman, M. (2019). Extending the theory of planned behavior to predict tourism destination revisit intention. International Journal of Hospitality & Tourism Administration, 22, 524–549.

Song, H. & Cheung. C. (2010). Attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China: Evidence from a qualitative study. International Journal of Tourism Research, (12), 665-679.

Spinks, W., Lawley, M., & Richins, H. (2005). Satisfaction with sunshine coast tourist attractions: The influence of individual visitor characteristics. Journal of Tourism Studies, 16 (1), 12-22.

Swan, J. E. & Combs, L. J. (1976). Product performance and consumer satisfaction: A new concept. Journal of Marketing, 40 (April), 25-33.

Tapak, L., Abbasi, H., & Mirhashemi, H. (2019). Assessment of factors affecting tourism satisfaction using K-nearest neighbourhood and random forest models, BMC Res Notes, 2019, Nov 19; 12(1):749.

Tian-Cole, S., Crompton, J. & Willson, V. (2002). An empirical investigations of the relationships between service quality, satisfaction and behavioural intensions among visitors to a wildlife refuge, Journal of Leisure Research, 34 (1), 1-24.

Tsiotsou, R., Vasioti, E. (2006). Using demographics and leisure activities to predict satisfaction with tourism services in Greece. Journal of Hospitality & Leisure Marketing. 2006, 14, 69–82.

Uysal, M. & McDonald, C. D. (1989). Visitor segmentation by trip index. Journal of Travel Research, 27(3): 38–42. Valduga, M. C., Breda, Z., & Costa, C. M. (2019). Perceptions of blended destination image: The case of Rio de Janeiro and Brazil. Journal of Hospitality and Tourism Insights 3, 75–93.

Vengesayi, S. (2003). Destination attractiveness and destination competitiveness: A model of destination evaluation. ANZMAC 2003 Conference Proceedings, Monash University, Adelaide, 1-3 December 2003, pp. 637 - 645.

Wang, Y., & Davidson, M. C. G. (2010). A review of micro analyses of tourist expenditure. Current Issues in Tourism, 13(6), 507-524.

Weiler, B., & Ham, S. (2004). Relationship between tourist and trip characteristics and visitor satisfaction: A case study of the Panama Canal Watershed. Working Paper Series 59/04, October 2004, Business & Economics, Monash University

Whipple, T. W., & Thach, S. V. (1988). Group tour management: Does good service produce satisfied customers? Journal of Travel Research, 28 (Fall), 16-21

Woodside, A. G. & Dubelarr, C. (2002). A general theory of tourism consumption systems: a conceptual framework and an empirical exploration. Journal of Travel Research, vol. 41(2), p. 120- 132.

Woodside, A. G., Frey, L. L., & Daly, R. T. (1989). Linking service quality, customer satisfaction, and behavioral intention. Journal Of Health Care Marketing. Dec 1989; 9, 4; ABI/INFORM Global, pg. 5

Woyo, E. & Amadhila, E. (2018). Desert tourists’ experiences in Namibia: A ethnographic approach. African Journal of Hospitality, Tourism, and Leisure, 7(3), 1-10.

Woyo, E., Slabbert, E., & Saayman, M. (2019). Do socio-demographic characteristics influence destination attractiveness perceptions after political turmoil: The case of Zimbabwe?, African Journal of Hospitality, Tourism and Leisure, Volume 8 (3) - (2019) ISSN: 2223-814X

WTO (1995). Tourism market trends: World 1985- 1994. World Tourism Organisation, Madrid.

WTTC (2013). Travel & tourism economic impact. World Travel & Tourism Council Bangladesh,

WTTC (2019). Travel and tourism economic impact 2018 India. World Travel and Tourism Council.

Wu, Y. J. (2008). A study on tourist motivation and satisfaction of tourists – Taking Anping Harbor National Historical Park for example, [M.S. thesis]. Department of Tourism and Hospitality, Kainan University, Taipei, Taiwan.

Yu, L., & Goulden, M. (2006). A comparative analysis of international tourists’ satisfaction in Mongolia. Tourism Management, 27(6), 1331-1342.

Yuksel, A. (2001). Managing customer satisfaction and retention: A case of tourist destinations, Turkey. Journal of Vocational Marketing, 7 (2), 153-168.

Zainli, B. & Goujali, S. (2015). Assessing the satisfaction of tourists from the performance of the services of beach vacation rental suites: A comparative analysis according to social demographic characteristics. The First National Tourism Conference, National Capital, Future Perspective, Isfahan.

Zeinali B, Jafarpour M, Hessam A, Shojaeivand B, & Zolghadr H. (2014). Tourists' satisfaction with and loyalty to shopping experience: a socio-demograhic analysis. International Journal of Academic Research in Business and Social Sciences 4(6): 67-84.

Zhang, L., Qu, H., & Ma, J. E. (2010). Examining the relationship of exhibition attendees’ satisfaction and expenditure: The case of two major exhibitions in China. Journal of Convention & Event Tourism, Vol. 11, No. 2, pp 100–118.




How to Cite

Baitalik, A., Majumder, S., & Bhattacharjee, T. (2022). Tourists’ Satisfaction with Key Coastal Tourism Destinations of West Bengal, India. Atna Journal of Tourism Studies, 17(2), 69 - 114.