An Analysis of the Cultural Tourism Product Satisfaction Level in Kerala


  • Suresh Kumar University of Kerala
  • Jaseela Thanikkad Assistant Professor, PG Department of Commerce, N.M.S.M Govt College, Kalpetta, Wayanad, Kerala 673122



Cultural tourism, Cultural tourism products, Monuments, Rituals, Festivals, Folklore


Cultural Tourism implies “A type of tourism activity in which the visitor’s essential motivation is to learn, discover, experience and consume the tangible and intangible cultural attractions/products in a tourism destination. Kerala, referred to as ‘God’s Own Country’, enjoys unique geographical features and its classical art forms, colourful festivals, exotic cuisine etc., are some of the cultural marvels that attract travellers. Though the share of cultural tourism in the tourism development of the state has not been assessed in quantitative terms, the arrival of foreign and domestic tourists to cultural tourism destinations in Kerala undoubtedly accentuate the contribution of cultural tourism to the state’s exchequer. The level of satisfaction that cultural products that the state tourism offers is subjected to analysis to explore the principal factors and confirm whether they are significant reflections of satisfaction from cultural products. The study asserts the need for redefining and revamping the role of cultural events, monuments such as Synagogue and religious places aimed to a provide a high level of satisfaction so as to attract cultural tourists to destinations in Kerala.


Edwards, D., Foley, C., Dwyer, L., Schlenker, K. & Hergesell, A. 2014, 'Evaluating the inscope expenditure of a large indoor entertainment venue: An in-scope expenditure study', Event Management, vol. 18, pp. 1-14.

Ivanovic, M. (2008). Cultural tourism. Juta and Company Ltd.

Koerniawaty, Francisca & Ardika, I. (2021). Sound and meaning of megalithic traditional village as a touristic consumption. Journal of Business on Hospitality and Tourism. 7. 339. 10.22334/jbhost.v7i3.330.

Krolikowski, C., & Brown, G. (2008). Chapter 7 – The Structure and Form of Urban Tourism Precincts: Setting the Stage for Tourist Performances.

Maitland, R., & Newman, P. (2008). Visitor-host relationships: conviviality between visitors and host communities. City Spaces–Tourist Places: Urban Tourism Precincts, New York and London: Elsevier, 223-242.

McIntosh, R.W. and Goeldner, C. (1994) Tourism: Principles, Practices, Philosophies. Wiley and Sons

McKercher, B., & Du Cros, H. (2002). Cultural tourism: The partnership between tourism and cultural heritage management. Routledge.

Pedersen, A. (2002). Managing tourism at world heritage sites: A practical manual for world heritage site managers. 14, UNESCO World Heritage Centre

Rojek, C., & Urry, J. (Eds.). (1997). Touring cultures: Transformations of travel and theory. Psychology Press.

Smith, M. K., & Robinson, M. (Eds.). (2006). Cultural tourism in a changing world: Politics, participation and (re) presentation (Vol. 7). Channel view publications.

Sreelekha Menon, Swati Bhatt & Sharat Sharma | Alessandro Crociata (Reviewing editor) (2021) A study on envisioning Indian tourism – Through cultural tourism and sustainable digitalization, Cogent Social Sciences, 7:1, DOI: 10.1080/23311886.2021.1903149




How to Cite

Kumar, S., & Thanikkad, J. (2023). An Analysis of the Cultural Tourism Product Satisfaction Level in Kerala. Atna Journal of Tourism Studies, 18(1), 27-50.