Transformation in Destination Attractiveness Attributes After Covid 19 Pandemic: A Review


  • Bindu Roy DAV Centenary College Faridabad Haryana
  • Archana Bhatia DAV Centenary College, Faridabad, Haryana, India
  • Rekha Maitra DAV Centenary College, Faridabad, Haryana, India



Tourist Destination Attractiveness, Transformative Attributes, Revival of Tourism


From a historical perspective, it is impossible to envision tourism without travellers’ mobility. However, the Covid-19 pandemic unlocked new avenues for tourism, including virtual travel. The pandemic seriously impacted the travel and tourism industries due to border closures that grounded the transportation industry and led to job losses. Historically, tourism has quickly bounced back after disasters, pandemics, and epidemics. Hence, a new outlook was developed with the introduction of the New Normal or “business as usual”. The pandemic of covid-19 has compelled tourism industry stakeholders to explore and analyze the transformative attributes of tourist destination attractiveness to revive the industry and regain tourists’ confidence. The research study is constructed on secondary data and literature analysis. The researchers have examined numerous studies representing transformative destination attractiveness to examine the characteristics. The study concludes that there is a paradigm shift in the attributes affecting tourist destination attractiveness which will help the tourism stakeholders in marketing and restarting tourism after the pandemic. These transformative attributes will increase the number of visitors, assisting the tourism industry's recovery from the pandemic.

Keywords: Tourist Destination Attractiveness, Transformative Attributes, Revival of tourism

Author Biographies

Bindu Roy, DAV Centenary College Faridabad Haryana

Dr Bindu Roy

Assistant Professor-Commerce

DAV Centenary College

NIT-3, Faridabad,

 Haryana, India


ORCID: 0000-0002-7296-3215

Archana Bhatia, DAV Centenary College, Faridabad, Haryana, India

2nd Author

Dr Archana Bhatia

Associate Professor

DAV Centenary College

NIT-3, Faridabad,

Haryana, India


ORCID: 0000-0002-8065-4383

Rekha Maitra, DAV Centenary College, Faridabad, Haryana, India

Dr Rekha Maitra

Associate Professor-Travel & Tourism Mgt.

 DAV Centenary College, NIT-3, Faridabad,

(+91) 9810800512




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How to Cite

Roy, B., Bhatia, A. . ., & Maitra, R. (2023). Transformation in Destination Attractiveness Attributes After Covid 19 Pandemic: A Review. Atna Journal of Tourism Studies, 18(2), 119-141.