Intrapreneurship Approach for Tourism Management

Abstract

^'Corporate Entrepreneurship, also known as Intrapreneurship is the process of profitably creating innovation within an organizational setting. Most companies are realizing the need for corporate entrepreneuring. This need has arisen as response to (1) the rapidly growing number of new sophisticated competitors, (2) a sense of distrust in th    e traditional methods of corporate management, and (3) an exodus of some of the best and brightest people form corporations to become small business entrepreneurs. Thus corporate entrepreneurship or intrapreneurship has been practiced in all industries, including the Tourism industry.

In this article effort have been made to demonstrate the techniques of implementing intrapreneurship with examples from the tourism industry. Tourism, being the major factor of global economic development, needs to be nourished with constant innovations and new venture creations. Intrapreneurship has proved to provide these innovations and new ventures. A case of Southwest Airlines of USA, is presented to portray how the intrapreneurship principles are applied effectively