The Media Strategy for Destination Image Building in Crisis

Abstract

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly; however, national and international crises have huge negative economic consequences (Dirk Glaesser). The travel and tourism industry is susceptible to a wide range of internal and external forces and is impacted heavily by crisis events resulting in negative tourist perceptions. Unpredictable negative events, be they natural catastrophes or human induced disasters, pose an unprecedented challenge for the tourism trade as they can disrupt business activities or in the more serious instances wipe out entire tourism operations (Christof Pforr and Peter Hosie). So that the most important challenge facing tourism industry is the anticipation of the threat of crises precipitated by "Shocks" such as natural disasters, terrorist activities, military conflicts, public health issues and economic down turns. Among all man-made catastrophes, terrorism causes much impact on the demand of the tourist destination