Tourist Motivation, Destination Competitiveness, And Destination Loyalty – A Study On The District Of Virgin Princess

Abstract

Many reasons tempt tourists, instigating researchers to analyse their motivations in choosing a destination matching their self-emotional persuasion. Some destinations arouse interest in travelling repeatedly, making tourists loyal owing to the destination's competitive advantage. The study intends to identify the influencing aspects that could cater to tourist satisfaction, thus generating potential loyal tourists; various dimensions of tourist motivations lead to the decision-making for the tourist, and major factors are the destination’s attributes and the destination’s perceived image. Any destination to sustain itself in the competitive tourism market has to evolve beyond the present competition, which requires likely tourist knowledge and their travel motivation related to their purchase decision-making for the destination. The results find that a peaceful environment, festivals and events, eco-tourism natural trails, and climatic conditions are crucial in attracting tourists to Kanyakumari—motivations like. Natural sceneries, the confluence of three seas Bay, Arabian and Indian Oceans, Sunrise and Sunset, attractive beaches, and Vivekananda rock are concrete competitive attributes of the district. The study further suggests managerial insinuations that can improve the district's competitiveness in increasing the tourist influxes.