Influential Factors In Wine Reviews and their Impact on Wine Tourism: A Comprehensive Analysis
DOI:
https://doi.org/10.12727/ajts.33.3Abstract
The growing fascination with high-quality wines has significantly enhanced the appeal of wine regions as tourist destinations and influenced the operational strategies of wine producers. The current research aims to analyse the range of wine evaluations that shape purchase intentions toward wines that lead to wine tourism. Employing a quantitative correlation design, the study used a non-probable sampling to gather participant data via an online standardised questionnaire. Respondents' perspectives on wine quality, packaging, awareness, and social conventions were assessed on a 5-point Likert scale. The data has been analysed for validity, reliability, and structural equation modelling. The findings reveal that wine quality, brand awareness, social customs, and the physical attributes of wine bottles and packaging significantly influence wine reviews. The current research contributes to understanding nuanced factors influencing millennials' wine purchasing intentions and impact on wine reviews. The insights gained could enhance economic outcomes and the socio-economic impact of the wine industry. The current study presents a more sophisticated model than previously suggested, offering valuable implications for the entire wine industry's ecosystem.
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