Recent Trends on Destination Marketing in Tourism: A text mining and Network Analysis of Literature.
Keywords:
Destination marketing, Tourism, Bibliometric Analysis, Text mining, Network AnalysisAbstract
The aim of this study is to identify the recent trends on Tourism in Destination Marketing. The Destination Marketing literature has grown, but a systematic analysis of lessons learned, and future research prospects is required. This is accomplished through a bibliometric analysis of literature and network analysis. The study's data is based on Scopus-published English Scholarly publications. After reviewing, collecting, and sorting papers from 1184 publications, it was determined that 728 articles were relevant to the study's scope of work. This article adds to the literature by offering a different way of evaluating the impact of Destination Marketing research on tourism.
Keywords:
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