From a sacred place to a religious tourist destination: contribution of Bengali community of Varanasi in shaping the destination image
Keywords:
Community, cultural identity, cultural tourism, religious tourism, VaranasiAbstract
Situated on the banks of River Ganga, Varanasi is an example of different communities migrated from different places settled here from ancient period. Bengali community, migrated from the erstwhile undivided Bengal, contributed in shaping the cultural identity of Varanasi. Employing qualitative research methods, this study is structured on a sociological perspective. The study used observations and in-depth interviews to gather the required data. Using purposive sampling, respondents were selected on the basis of their knowledge on the context of the study. Conclusions were drawn from the synthesis of observations by researchers and the content analysis of the interview transcripts. The findings present the interplay of historical events and its consequences on the socio-temporal-spatial dynamics which result in continuity of unique traditions amidst the social changes. Further, it presents the contributions of different generations of Bengali community of Varanasi in building up a pluralistic but religious identity which inspired devotees and tourists from the Eastern India to visit the city. The study helps in understanding the role of Bengali Community in enriching the cultural ethos and religious heritage of the city as a popular tourist destination.
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