Can Tourism Help In Reshaping a Country’s Informal Sector? Evidence From India

Authors

  • Megha Jacob Assistant Professor, Economics, Jesus and Mary College, Delhi University
  • Ms. Jiya Matlani Research Student, Department of Economics, Jesus and Mary college, University of Delhi
  • Ms. Kavya Goyal Research Student, Department of Economics, Jesus and Mary college, University of Delhi

Keywords:

Economic Integration, Informal Economy, Tourism

Abstract

ABSTRACT  

The informal sector in India, employing over 80% of the workforce, faces socio-economic vulnerabilities and limited access to formal systems. This study explores how tourism can promote the formalisation of traditional sectors such as handlooms, handicrafts, leather, and the gig economy, thereby enhancing economic stability and cultural preservation. By linking artisans to global markets, both physical and virtual tourism enable high-value sales, as exemplified by luxury brands like Louis Vuitton. Despite this potential, artisans face structural barriers and lack institutional support. Current initiatives like "Make in India" fall short in addressing these gaps. This paper adopts a mixed-method exploratory approach, using semi-structured interviews as research tools, conduct cross-sectional regression and correlational analysis to examine the link between tourism and formalization of traditional sectors, with implications for achieving relevant Sustainable Development Goals.

Author Biographies

Megha Jacob, Assistant Professor, Economics, Jesus and Mary College, Delhi University

Ms. Megha Jacob is an Assistant Professor in the Department of Economics at Jesus and Mary College, University of Delhi. She is currently Pursuing her Ph.D. in Economics from the TERI School of Advanced Studies, Delhi.

Her areas of specialisation are Development & Health Economics, Public Finance, Macroeconomics and Environmental Economics. Her research interests include the Economics of Health, Education, Gender, climate change , MSMEs and Local Governance.

She is the recipient of the SAARC Education Award for her outstanding contribution in the areas of Environmental Education. She has worked on several Indian Government Funded Projects for NHRC, Ministry of Labour, NIEPA, Ministry of Panchayati Raj and Ministry of Statistics & Programme Implementation, CSO, Government Of India. She was a co-investigator in the first study of India on Human Rights of Transgender sponsored by NHRC  for the Government of India.  Her International Publications include a book which is being referred in the library of Deakin University, Australia which is titled ,“ Local Governments and Public Health Delivery System in Kerala: Lessons of Collaborative Governance” published by Cambridge Scholars Press, London. She’s has also written several research papers in different UGC-Care listed and peer-reviewed journals. She also has an e-lesson published  for the International Council of Sciences and the World Bank on “Shadow Prices and Market Prices”.

 

ORCID ID: 0000-0002-6626-4629 

Official email id: mjacob@jmc.du.ac.in

Personal email id: meghajacob@gmail.com 

Ms. Jiya Matlani , Research Student, Department of Economics, Jesus and Mary college, University of Delhi

Ms. Jiya Matlani is a Research Student at the Department of Economics, Jesus and Mary college, University of Delhi, jiyaamatlani31@gmail.com, 0009-0003-7101-5584. 

Ms. Kavya Goyal , Research Student, Department of Economics, Jesus and Mary college, University of Delhi

Ms. Kavya Goyal is a Research Student in the Department of Economics, Jesus and Mary college, University of Delhi.

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Published

2026-01-30

How to Cite

Jacob, M., Jiya Matlani, & Kavya Goyal. (2026). Can Tourism Help In Reshaping a Country’s Informal Sector? Evidence From India. Atna Journal of Tourism Studies, 21(1). Retrieved from https://journals.christuniversity.in/index.php/atna/article/view/7184