EXPLORING THE INFLUENCE OF DEMOGRAPHICS, AWARENESS, AND INDUCING FACTORS ON PREFERENCE OF RAILWAY SERVICES
DOI:
https://doi.org/10.12727/ajts.35.8Keywords:
NSG Railway Station, Pollachi, Demographics, Inducing factors, Awareness, Preference, Travel, Railway industry, Railway ministryAbstract
The railway is the largest and cheapest transportation facility for Indian passengers. The primary objective of the study was to develop a model to estimate the influence of demographic, awareness, and inducing factors on the preference for non-suburban stations. Pollachi Station is an NSG–5 category Indian railway station in the Palakkad railway division of the Southern Railway zone. However, Pollachi station is not a primary transport hub among passengers due to its location, limited train services, and inadequate facilities. The study attempts to identify what kind of passengers are aware of and prefer the Pollachi railway services on the basis of demographic factors. The study is quantitative and empirical. Primary data were collected through a structured questionnaire from passengers who regularly use Pollachi railway station. The study found that factors such as education up to higher secondary, income levels up to ₹15,000 and above ₹50,001, awareness of intermodality and technological features, and inducing factors like perceived service value positively influence the railway service preference. The study provides insights to the Indian Railway Ministry about passenger preference towards the NSG-5 level railway stations and services to enhance them.
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