Trends and Knowledge Structures in Sustainable Wine Tourism: A Bibliometric Review with Biblioshiny and VOSviewer

Authors

  • Vipan Kumar Central University of Himachal Pradesh, Shahpur, Kangra, Himachal Pradesh, India
  • Ashish Nag Central University of Himachal Pradesh, Shahpur, Kangra, Himachal Pradesh, India
  • Ajay Bisht Dev Bhoomi Uttarakhand University, Dehradun, India
  • Raveesh Mrigendra Central University of Himachal Pradesh, Shahpur, Kangra, Himachal Pradesh, India
  • Muktesh Sharma Central University of Himachal Pradesh, Shahpur, Kangra, Himachal Pradesh, India

DOI:

https://doi.org/10.12727/ajts.35.5

Keywords:

Sustainable wine tourism, bibliometric analysis, Biblioshiny, VOSviewer, tourism research trends, network analysis

Abstract

At this time, the wine industry has gained boundless relevance worldwide. Sustainable wine tourism has arisen as a critical area of research. The wine cultivation and wine are especially vulnerable to the introduction of new technologies and practices that can improve sustainability in the medium and long term, as well as facilitate improvement in product quality. This study is a bibliometric analysis of the literature on wine tourism sustainability, highlighting key themes, emerging areas, and global trends. Data were collected from Scopus databases from 2003 to April 11, 2025. A publication study was conducted to identify key authors, institutions, and journals. The findings indicate that wine tourism is increasingly interested in conserving biodiversity and practices that are sustainable practices.  To find the major developments, this research aimed to use VOS viewer software and bibliometrics analysis (Biblioshiny). To achieve this, the keywords that are associated with "Wine tourism," "Viticulture," "Enotourism," and "Sustainab*" were searched within the "Scopus" database.  There were 1267 items found.   Applying all the filters to the English language, only 251 things remained. The results highlight co-citation, co-occurrence, theme analysis, top countries, journals, yearly publishing patterns, and the most appropriate journals. The results indicate that the most appropriate journal is "Sustainability (Switzerland)", the most cited keyword is "Viticulture", and the leading country is Italy. Studies indicate increasing interest in Sustainable Wine Tourism, underscoring the necessity for more theoretical and empirical work in this new domain.

Author Biographies

Ashish Nag, Central University of Himachal Pradesh, Shahpur, Kangra, Himachal Pradesh, India

Dr. Ashish Nag is a distinguished academic and researcher in the field of Tourism, Travel, and Hospitality Management. He currently serves as Professor and Dean at the School of Tourism, Travel, and Hospitality Management, Central University of Himachal Pradesh, Dharamshala, India. With over two decades of teaching, research, and administrative experience, Dr Nag has made significant contributions to advancing knowledge and practice in sustainable tourism development, destination management, and rural entrepreneurship.

His academic and research interests encompass sustainable tourism, ecotourism, hospitality operations, destination competitiveness, community-based tourism, and policy development for inclusive growth. A passionate advocate for responsible tourism, he has guided numerous doctoral and postgraduate research projects focused on the Himalayan region and other ecologically sensitive destinations of India.

Dr Nag has published widely in Scopus-indexed and UGC CARE-listed journals, edited volumes, and conference proceedings. His scholarly output includes research on overtourism management, heritage conservation, local livelihood enhancement, and the intersection of tourism with technology and innovation. Beyond research, he actively participates in national and international academic forums, policy consultations, and professional training programs aimed at strengthening sustainable tourism practices. Under his leadership, the School of Tourism, Travel, and Hospitality Management at CUHP continues to evolve as a hub for excellence in tourism education, interdisciplinary research, and community engagement, contributing meaningfully to India’s vision of sustainable and inclusive tourism growth.

Ajay Bisht, Dev Bhoomi Uttarakhand University, Dehradun, India

Ajay Bisht is an Assistant Professor at the School of Hotel Management and Tourism, Dev Bhoomi Uttarakhand University, Dehradun, India. His research focuses on sustainable tourism development, hospitality management, emerging technologies in tourism, overtourism, seasonality, rural development, and mountain tourism. He has contributed extensively to the literature on sustainability, tourism policy, and hospitality operations. He has authored and co-authored several research papers in national and international journals, covering themes such as sustainable tourism strategies, waste management initiatives in the hotel industry, diversity and inclusion in tourism, wine tourism, and the integration of AR and VR technologies in event management. His scholarly works have appeared in journals including the International Journal of Research and Review, International Journal of Hospitality, Management and Sciences, International Journal for Multidisciplinary Research, and Optimisation: Journal of Research in Management, among others. Ajay Bisht has also explored the dynamics of tourism in the Indian Himalayas, contributing studies on sustainable pilgrimage, rural economic growth, and community empowerment. His interests further include bibliometric analysis, narrative reviews, and emerging trends in hospitality operations. With a strong commitment to advancing sustainable and responsible tourism, he continues to contribute to academic research, teaching, and capacity building within the tourism and hospitality sector.

Raveesh Mrigendra, Central University of Himachal Pradesh, Shahpur, Kangra, Himachal Pradesh, India

Raveesh Mrigendra is a Ph.D. Research Scholar in the Department of Tourism and Travel Management, School of Tourism, Travel and Hospitality Management, Central University of Himachal Pradesh, Dharamshala, India. His research interests lie in tourism development, sustainable practices, and emerging trends in travel and hospitality studi

Muktesh Sharma, Central University of Himachal Pradesh, Shahpur, Kangra, Himachal Pradesh, India

Muktesh Sharma is a Ph.D. Research Scholar in the Department of Tourism and Travel Management, School of Tourism, Travel and Hospitality Management, Central University of Himachal Pradesh, Dharamshala, India. His research interests focus on sustainable tourism development, visitor behaviour, and emerging trends shaping the travel and hospitality sector. He is actively engaged in academic research aimed at strengthening evidence-based tourism planning and fostering responsible tourism practices.

References

Alessandri, G., et al. (2024). Environmental sustainability in the wine industry, a literature review. Cleaner Production Letters, 7(February), 100067. https://doi.org/10.1016/j.clpl.2024.100067

Amerine, M. A. (2025, May 31). Wine: Definition, history, varieties, & facts. Encyclopedia Britannica. https://www.britannica.com/topic/wine

Alonso, A. D., Liu, Y. (2012). Old wine region, new concept and sustainable development: Winery entrepreneurs’ perceived benefits from wine tourism on Spain’s Canary Islands. Journal of Sustainable Tourism, 20(7), 991–1009. https://doi.org/10.1080/09669582.2011.651220

Bellia, C., Pilato, M. (2016). Competitiveness of wine business within green economy : Sicilian case Co m p e t i t i v e n e s s o f W i n e B u s i n e s s w i t h i n G r e e n E c o n o m y : S i c i l i a n C a s e. September.

Bellia, C., et al. (2021). Food and religion in sicily—a new green tourist destination by an ancient route from the past. Sustainability (Switzerland), 13(12), 1–22. https://doi.org/10.3390/su13126686

Bhardwaj, S., et al. (2024). Uncorking opportunities: a bibliometric review of wine marketing literature. Marketing Intelligence and Planning, 42(7), 1274–1298. https://doi.org/10.1108/MIP-07-2023-0337

Borrello, M., et al. (2021). Role of information in consumers’ preferences for eco-sustainable genetic improvements in plant breeding. PLoS ONE, 16(7 July), 1–16. https://doi.org/10.1371/journal.pone.0255130

Brito, C., et al. (2024). Strategies for achieving the sustainable development goals across the wine chain: a review. Frontiers in Sustainable Food Systems, 8(October), 1–19. https://doi.org/10.3389/fsufs.2024.1437872

Carvalho, M., et al. (2021). Interaction as a central element of co-creative wine tourism experiences—Evidence from bairrada, a Portuguese wine-producing region. Sustainability (Switzerland), 13(16). https://doi.org/10.3390/su13169374

Celestino, M. S., Valente, V. (2024). ANÁLISE BIBLIOMÉTRICA : REVISÃO DE LITERATURA E PROPOSTA DE FRAMEWORK METODOLÓGICO EM 12 PASSOS. February 2025. https://doi.org/10.56238/arev6n4-146

Charters, S., Ali-Knight, J. (2002). Who is the wine tourist? Tourism Management, 23(3), 311–319. https://doi.org/10.1016/S0261-5177(01)00079-6

Choudhary, V., et al. (2024). Wetland Tourism: A Bibliometric Analysis (1985-2022). Journal of Tourismology, 0(0), 0–0. https://doi.org/10.26650/jot.2024.10.2.1444196

Cobo., et al. (2011). An Approach for Detecting, Quantifying, and Visualizing the Evolution of a Research Field: A Practical Application to the Fuzzy Sets Theory Field. Journal of Informetrics 5(1): 146–166. DOI:https://doi.org/10.1016/j.joi.2010.10.002

Cozzolino, D. (2016). Metabolomics in Grape and Wine: Definition, Current Status and Future Prospects. Food Analytical Methods, 9(11), 2986–2997. https://doi.org/10.1007/s12161-016-0502-x

Crespi-Vallbona, M., Mascarilla-Miró, O. (2020). Wine lovers: their interests in tourist experiences. International Journal of Culture, Tourism, and Hospitality Research, 14(2), 239–258. https://doi.org/10.1108/IJCTHR-05-2019-0095

Donthu., et al. (2021). How to Conduct a Bibliometric Analysis: An Overview and Guidelines. Journal of Business Research, 133: 285–296. DOI: https://doi.org/10.1016/j.jbusres.2021.04.070

Filopoulos, S., Frittella, N. (2019). Designing sustainable and responsible wine tourism experiences. BIO Web of Conferences, 12. https://doi.org/10.1051/bioconf/20191203006

Food and road. (2021, November 10). What is wine tourism: How to travel to the world of wine. Food’n Road. https://foodandroad.com/what-is-wine-tourism/

Gary, C., et al. (2020). Towards an agroecological viticulture : advances and challenges To cite this version : HAL Id : hal-01664474.

Gilinsky, A., et al. (2016). Sustainability in the Global Wine Industry: Concepts and Cases. Agriculture and Agricultural Science Procedia, 8, 37–49. https://doi.org/10.1016/j.aaspro.2016.02.006

International Organisation of Vine and Wine. (2022). Annual Assessment of the World Vine and Wine Sector in 2022. https://www.oiv.int/sites/default/files/documents/OIV_Annual_Assessment-2023.pdf

Jones, G. V., et al. (2005). Climate change and global wine quality. Climatic Change, 73(3), 319–343. https://doi.org/10.1007/s10584-005-4704-2

Karlsson, P. (2022, April 24). The World’s vineyard surface in 2020 and the split by country, an analysis | Per on Forbes. BKWine Magazine. https://www.bkwine.com/features/more/worlds-vineyard-surface-2020/

Karlsson, P., Karlsson, B. (2021, December 28). Vineyard area in the world in 2020: A detailed look. Forbes. https://www.forbes.com/sites/karlsson/2021/12/28/vineyard-area-in-the-world-in-2020-a-detailed-look/

Khan, N., et al. (2020). Grape Production Critical Review in the World. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3595842

Kumar, A., et al. (2025). Gastronomy tourism in Himachal Pradesh: A sustainable approach to community empowerment and cultural preservation. In Global sustainable practices in gastronomic tourism (pp. 337-352). IGI Global Scientific Publishing.

Marín, D., et al. (2021). Challenges of viticulture adaptation to global change: tackling the issue from the roots. Australian Journal of Grape and Wine Research, 27(1), 8–25. https://doi.org/10.1111/ajgw.12463

Martin, E., Williams, P. (2003). Directions in British Columbia wine tourism policy. International Journal of Contemporary Hospitality Management, 15(6), 317–323. https://doi.org/10.1108/09596110310488159

Martínez-Falcó, J., et al. (2024). Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation. Agribusiness, 1–22. https://doi.org/10.1002/agr.21982

Market.us. (2024, June 6). Viticulture Market Size, share, Growth | CAGR of 6.3%. https://market.us/report/viticulture-market/

Montalvo-Falcón, J. V., et al.(2023). Sustainability Research in the Wine Industry: A Bibliometric Approach. Agronomy, 13(3). https://doi.org/10.3390/agronomy13030871

Montella, M. M. (2017). Wine tourism and sustainability: A Review. Sustainability (Switzerland), 9(1). https://doi.org/10.3390/su9010113

Nave, A., et al. (2021). A systematic literature review on sustainability in the wine tourism industry: insights and perspectives. International Journal of Wine Business Research, 33(4), 457–480. https://doi.org/10.1108/IJWBR-09-2020-0046

Nave, A., et al. (2021). Relation between antecedents, barriers and consequences of sustainable practices in the wine tourism sector. Journal of Destination Marketing and Management, 20(March), 100584. https://doi.org/10.1016/j.jdmm.2021.100584

Nickova, M. (2021). Viticultural Regions In Function Of The Development Of Wine Tourism. UTMS Journal of Economics. https://utmsjoe.mk/files/Vol.12.No.2/7.VITICULTURAL_REGIONS_IN_FUNCTION_OF_THE_DEVELOPMENT_OF_WINE_TOURISM.pdf

Passas, I. (2024). Bibliometric Analysis: The Main Steps. Encyclopedia, 4(2), 1014–1025. https://doi.org/10.3390/encyclopedia4020065

Piras, F. (2024). A Systematic Literature Review on Technological Innovation in the Wine Tourism Industry: Insights and Perspectives. Sustainability (Switzerland), 16(22). https://doi.org/10.3390/su16229997

Rodrigues, H., et al. (2020). How the country-of-origin impacts wine traders’ mental representation about wines: A study in a world wine trade fair. Food Research International, 137(April), 109480. https://doi.org/10.1016/j.foodres.2020.109480

Rui, M., et al. (2025). Exploring consumer sentiments and opinions in wine E-commerce: A cross-country comparative study. Journal of Retailing and Consumer Services, 82(September 2024). https://doi.org/10.1016/j.jretconser.2024.104097

Santiago-Brown, I., et al. (2014). Transnational comparison of sustainability assessment programs for viticulture and a case-study on programs’ engagement processes. Sustainability (Switzerland), 6(4), 2031–2066. https://doi.org/10.3390/su6042031

Santiago-Brown, I., et al. (2015). Sustainability assessment in wine-grape growing in the New World: Economic, environmental, and social indicators for agricultural businesses. Sustainability (Switzerland), 7(7), 8178–8204. https://doi.org/10.3390/su7078178

Schultz, H. R., Jones, G. V. (2010). Climate induced historic and future changes in viticulture. Journal of Wine Research, 21(2), 137–145. https://doi.org/10.1080/09571264.2010.530098

Singh, A., et al. (2025). " Ecotourism" and" Sustainability": A Bibliometrics Analysis using Biblioshiny and VOS viewer. Journal of Environmental Management & Tourism, 16(1), 49-67.

Springmann, M., et al. (2018). Options for keeping the food system within environmental limits. Nature, 562(7728), 519–525. https://doi.org/10.1038/s41586-018-0594-0

Szolnoki, G., et al. (2022). A Cross-Cultural Comparison of New Implemented Sustainable Wine Tourism Strategies during the COVID-19 Crisis. Sustainability (Switzerland), 14(8), 1–16. https://doi.org/10.3390/su14084688

Tafel, M., Szolnoki, G. (2020). Estimating the economic impact of tourism in German wine regions. International Journal of Tourism Research, 22(6), 788–799. https://doi.org/10.1002/jtr.2380

Thakur, R., et al. (2023). Indigenous Food, Culture and Tourism in Chamba region of Himachal Pradesh. International Journal of Research and Innovation in Social Science, 7(6), 1-10.

Turčinović, M., et al. (2025). Community-Led Sustainable Tourism in Rural Areas: Enhancing Wine Tourism Destination Competitiveness and Local Empowerment. Sustainability (Switzerland), 17(7). https://doi.org/10.3390/su17072878

Vecchio, R., et al. (2017). European consumers’ perception of moderate wine consumption on health. Wine Economics and Policy, 6(1), 14–22. https://doi.org/10.1016/j.wep.2017.04.001

WSET Global. (2023, October 3). How many wine types and styles are there? https://www.wsetglobal.com/knowledge-centre/blog/2023/october/03/how-many-wine-types-and-styles-are-there

Xu, J., et al. (2025). Trend analysis of the application of multispectral technology in plant yield prediction: a bibliometric visualization analysis (2003–2024). Frontiers in Sustainable Food Systems, 9(February), 1–20. https://doi.org/10.3389/fsufs.2025.1513690

Published

2026-02-04

How to Cite

Kumar, V., Nag, A., Bisht, A. ., Mrigendra, R., & Sharma, M. . (2026). Trends and Knowledge Structures in Sustainable Wine Tourism: A Bibliometric Review with Biblioshiny and VOSviewer. Atna Journal of Tourism Studies, 21(1). https://doi.org/10.12727/ajts.35.5

Issue

Vol. 21 No. 1 (2026): Atna Journal of Tourism Studies

Section

Articles

License

Copyright (c) 2026 Atna Journal of Tourism Studies

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.