Exploring the Impact of Seasonality in Northeast India and South Korea: A Study based on Economic and Strategic Prospects

Authors

  • S. Sochipem Zimik Department of Social Welfare, Sunchon National University, Republic of Korea
  • Shin-Won Kang Department of Social Welfare, Sunchon National University, Republic of Korea

Keywords:

Gini Index, Seasonal Index, ARIMA, SARIMA, Strategies

Abstract

Tourism has proven to be pivotal for economic sustenance in Northeast India and South Korea. Such recognition needs to be translated into informed analysis by examining the seasonal tourist inflow in the region from 2018 to 2024. Statistical approaches such as the Gini index, ARIMA, and SARIMA analysis would redefine the tourist's valuable information for the investor, scholar contribution, and management that accounts for the tourist’s attraction and expectations. This study provides robust and evidence-based insights, validated through statistical methodologies, to inform the strategy, competence, and awareness of policymakers and stakeholders. The seasonality index determination would highlight the best and most authentic information on tourism in the region. The study seeks to portray a significant information gap that has not been examined seriously through various statistical methodologies. One of the main takeaways of the study would be informative suffices, which has never been contributed and direct the tourist to identify the best favorable season to visit, and stakeholder to be conscious and competent with a strategic and efficient work for economic sustenance.

References

Akhtar, M., & Anjum, U. (2023). Economic importance of tourism in India and prospects for sustainable development. International Research Journal of Modernization in Engineering Technology and Science, 4(6), 646–653.

Banerjee, S., & Tyagi, P. (2024). Exploring the booming tea tourism industry and unconventional tourism through the ritual of drinking tea in India. Journal of Ethnic Foods, 11. https://doi.org/10.1186/s42779-023-00215-1

Barman, A., & Zimik, S. (2021). Developing tourism in Northeast India: Need for a censure of its policy and governance. World Education Organisation.

Dam, S. (2015). Growth of tourism industry in Northeast India with special reference to Sikkim. Tourism Recreation Research, 38(2), 175–188.

Desk. (2025, April 4). Arunachal Pradesh launches new tourism policy to double domestic tourist counts. APAC Media. https://apacnewsnetwork.com/2025/04/arunachal-pradesh-launches-new-tourism-policy-to-double-domestic-tourist-counts/

Fortunata, F., & Utami, L. (2021). The effect of addiction to watching Korean drama series on imitation behavior of adolescents. In Proceedings of the International Conference on Economics, Business, Social, and Humanities (pp. 876–882). Atlantis Press.

Hudson, S., & Ritchie, J. R. B. (2006). Promoting destinations via film tourism: An empirical identification of supporting marketing initiatives. Journal of Travel Research, 44(4), 387–396. https://doi.org/10.1177/0047287506286720

Jang, S., Yanolja, & Choi, K. (2025). South Korea’s global tourist attraction strategy. Insights, 23, 1–16.

Jin, F., Kim, S., Choi, Y., & Yoo, B. (2024). A study on the impact of Hallyu (Korean Wave) on Korea’s consumer goods exports to China: Panel analysis using big data and provincial-level data. Sustainability, 16(10), 1–26.

Kizi, A., Zielinski, S., Milanes, C., & Ahn, Y. (2025). Tourist destination image projected by YouTube travel videos: The case of Seoul, Republic of Korea. International Journal of Tourism Research. https://doi.org/10.1002/jtr.70049

Kuniyal, J., & Negi, G. (2022). Environmental assessment of tourism in the Indian Himalayan region. Ministry of Environment, Forest and Climate Change.

Liu, A., Kim, Y., & Song, H. (2022). Toward an accurate assessment of tourism economic impact: A systematic literature review. Annals of Tourism Research Empirical Insights, 3(2). https://doi.org/10.1016/j.annale.2022.100054

Longkumer, R. (2024). Impact of Korean drama on mental health and well-being among Indian youths and adults. International Journal of Novel Research and Development, 9(6), 557–565.

Parc, J., & Moon, H. C. (2013). Korean dramas and films: Key factors for international competitiveness. Asian Journal of Social Science, 41(2), 126–149.

Ryu, C., & Kwon, Y. (2021). Elements that affect foreign tourists’ satisfaction: A case study in Seoul, Korea. Urban Design International, 26, 197–207.

Smith, S. L. J. (1994). The tourism product. Annals of Tourism Research, 21(3), 582–595.

Tagiya, M., & Mara, O. (2024). Does tour quality impact tourist satisfaction? Experiences from Arunachal Pradesh, India. Business Analyst Journal, 45(1), 24–40.

Tripathi, I. (2021). Study of different cultures in India: A case study of Northeast India. International Journal of Scientific Research Development, 4, 572–579.

Waitt, G. (1996). Marketing Korea as an international tourist destination. Tourism Management, 17(2), 113–121.

Wang, L. (2024). Enhancing tourism management through big data: Design and implementation of an integrated information system. Heliyon, 10(20), e38256. https://doi.org/10.1016/j.heliyon.2024.e38256

Zhu, X., Lohmann, G., Leung, A., & Santos, G. (2023). Using Gini decomposition to explore the multidimensionality of spatial dispersal for tourism promotion: The case of outgoing passengers in Queensland, Australia. Asia Pacific Journal of Tourism Research, 28(3), 157–176. https://doi.org/10.1080/10941665.2023.2217953

Zimik, A. (2025). Seasonality, pandemic recovery rate, and constructed environment of tourism industries in North East India: A case study. Ottoman Journal of Tourism and Management Research, 10(1), 1232–1250. https://doi.org/10.5281/

zenodo.15075396

Zimik, S., & Barman, A. (2021). Constructed environment as an unkempt issue in North East Indian tourism: A review-based triangulation for research. International Journal of Multidisciplinary Educational Research, 10(5), 137–143.

Zimik, S., & Barman, A. (2021). Whether Northeast India wishes to exploit its tourism potential? Some doubts. International Journal of Creative Research Thoughts, 9(5), 836–841.

Zimik, S., & Barman, A. (2023). Global trends and roles of the constructed environment in tourism development. European Economics Letters, 13(3), 783–793.

Zimik, S., & Barman, A. (2024). Emerging competencies for tourism management. In Futuristic trends in management (Vol. 3, Book 24, pp. 208–217). IIP Series.

Zimik, S., & Barman, A. (2024). Next dynamics in designing artificial intelligence to support tourism development. International Journal of Engineering Technologies and Management Research, 11(6), 44–57. https://doi.org/10.29121/

ijetmr.v11.i6.2024.1465

Zimik, S., Barman, A., & Dey, R. (2022). Re-designing tourists’ satisfaction models through review triangulation. British Journal of Administrative Management, 58(154), 196–209.

Published

2026-06-19

How to Cite

Zimik, S. S., & Kang, S.-W. (2026). Exploring the Impact of Seasonality in Northeast India and South Korea: A Study based on Economic and Strategic Prospects . Atna Journal of Tourism Studies, 21(2). Retrieved from https://journals.christuniversity.in/index.php/atna/article/view/7684