Upcoming Issue Theme [July – September 2022]: Sustainable Marketing and Strategy


Ushus Journal of Business Management

(ISSN: 0975-3311 | https://doi:10.12725)

CHRIST (Deemed to be University)


Upcoming Issue Theme [July – September 2022]: Sustainable Marketing and Strategy



There is a growing concern of sustainability in all the dimensions of business that is contributing substantial profits to businesses. Companies and brand are becoming more and more aware of the sustainable way of doing business and connect with the consumers who are equally aware and concerned of the environment. Consumers are picking on companies which are more environmentally friendly. Sustainability has now become crucial to achieve more competitiveness.

Hence, Sustainable Marketing and Strategy is the theme of this Issue of Sustainability. This upcoming issue will bring together theory, practice and applications of Sustainable Marketing and Strategy to this digital era. Researchers are invited to submit original, previously unpublished and complete manuscripts, prepared according to the journal’s guidelines.


Possible topics for this special number include but are not limited to:

- Sustainable Marketing;

- Green Marketing Orientation;

- Ecotourism and Sustainable Tourism;

- Smart Digital Marketing with Sustainable Concerns;

- Corporate Social Responsibility (CSR) ;

- Cause‐Related Marketing;

- Luxury, Marketing and Sustainability;

- Geotourism and Geodiversity

Potential topics for this issue include but are not limited to: -

  • Sustainable Marketing
  • Green Marketing Orientation
  • Ecotourism and Sustainable Tourism
  • Smart Digital Marketing with Sustainable Concerns
  • Cause‐Related Marketing
  • Luxury, Marketing and Sustainability
  • Marketing and sustainable cities and communities
  • Marketing and climate change
  • Co-creation and co-production of sustainable products and services
  • Sustainable retailing and distribution



For pre-submission queries, prospective contributors are encouraged to contact the corresponding Issue Editor – Dr. Sunanda Vincent Jaiwant. Please contact sunanda.vincent@christuniversity.in and/or journals@christuniversity.in


Journal Link: http://journals.christuniversity.in/index.php/ushus



Submission Deadline: 30th July, 202

Publication Charges    : NIL


Issue Editor                                                               Editor

Dr Sunanda Vincent J                                                 Dr Kumar Chandar S

Assistant Professor                                                     Associate Professor

School of Business and Management                        School of Business and Management

CHRIST (Deemed to be University)                          CHRIST (Deemed to be University)

Bangalore, Karnataka, India – 560029                       Bangalore, Karnataka, India – 560029

Email: sunanda.vincent@christuniversity.in              Email: kumar.chandar@christuniversity.in


Visit CHRIST (Deemed to be University) Journals at http://journals.christuniversity.in/