Customer Retention in Mobile Telecom Service Market in India: Opportunities and Challenges

Authors

  • Premkumar G
  • J Rajan

Abstract

Customer retention is the key element in the success of every organization. Retaining customers becomes a tough job in heavily saturated market environment. The cut throat competition among mobile telecom service providers further adds fuel to customer attrition. During 1990’s the prime focus of marketing activities was customer acquisition.

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Published

2017-06-07

How to Cite

G, P., & Rajan, J. (2017). Customer Retention in Mobile Telecom Service Market in India: Opportunities and Challenges. Ushus Journal of Business Management, 12(2), 17-29. Retrieved from https://journals.christuniversity.in/index.php/ushus/article/view/1231