Organic / Inorganic Brand Growth: the Two Faces of Expansion (Case Study of Indian Multinational Videocon Group)

Abstract

The terms organic and inorganic looks very simple as of organic and inorganic food that we consume in our diet, but when we transform our growth in terms of our business these two terms becomes very vast and multidisciplinary. The turbulent environment and slowdown of the economy in the recent times makes organic and inorganic growth more conceptual and complex than before.