Talcum Powder: Problems And Satisfaction Of Consumers

Abstract

Indian cosmetics and toiletries market is valued at $950 million. The key growth drivers for the cosmetics and toiletries market in India are rapid urbanization, increase in disposable incomes, and changes in people's tastes. The cosmetics market can be segregated into talcum powder, colour cosmetics (lip, eye, face, and nail care products), deodorants, and perfumes. The cosmetics market has been growing at the rate of 15-20% for the last few years. The sector has witnessed growth mainly from medium and low priced category that accounts for 90% of the cosmetic market. Talcum powders are the largest selling single item among cosmetics, since their application either directly to the body or even as a powder base provides a finishing touch to any make-up process. Talcum powders are intended for use on the body. The modern woman and man believe in concealing undue gloss or shine on the face and body. Talcum powder serves precisely this purpose. The success of this product is mainly concerned with the satisfaction of consumers, but, now-a-days they are facing numerous problems while using it.