Changing Profile of Rural Marketing Emerging Dimensions of Rural Consumers Behaviour

C Rajendra Kumar; Sanjay S  Kaptan

doi:10.12725/ujbm.4.9

Changing Profile of Rural Marketing Emerging Dimensions of Rural Consumers Behaviour

Authors

C Rajendra Kumar
Sanjay S Kaptan

DOI:

https://doi.org/10.12725/ujbm.4.9

Abstract

Corporate strategies especially Development IT & Satellite communications have opened up new avenues into the rural market. The rural consumer has woken up to existence of multiple brands. What are the implication of this? What are the hurdles in building brand loyalty among the rural consumers? Is rural market the next big thing?

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Published

2021-08-30

How to Cite

Kumar, C. R., & S Kaptan, S. (2021). Changing Profile of Rural Marketing Emerging Dimensions of Rural Consumers Behaviour. Ushus Journal of Business Management, 3(1), 76-85. https://doi.org/10.12725/ujbm.4.9