A Study on Consumers’ Attitude towards Night Time Economy in Kochi, Kerala

Abstract

Night time economy in simple words can mean the economy after dark. Lifestyles and employment practices that are completely different from the laws of the past is slowly changing the social and cultural life unionisedaround nine to five „business hours‟. The 24-houreconomy has become truth in many metropolia around the world, yet the change over from a daytime usual „business hour‟ economy to a 24-hour economy is hardly taken up for discussion by decision makers and the news media. This concept has got the attention of fewer peoplethan the economic importance of Sunday shopping, toname a few and the following development of the sevenday economy. Still, the advantages which are real, as well as notional, of stretching the economy, cultural and social life into late night, have a far greater reaching significance than Sunday shopping. The paper discusses the beginning of night economy with late night shopping tendency and support from the state government in Kochi, Kerala which if developed carefully has the potential to become a full-fledged night economy. The paper also explores the attitude of the customers towards night time economy.