Vol. 16 No. 4 (2017): Ushus Journal of Business Management

41

Published: 2017-10-01

Editorial

Editorial

M Rupesh Kumar

v-vii
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Articles

The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study

J Suresh Kumar

1-13
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A Study on Consumers’ Attitude towards Night Time Economy in Kochi, Kerala

Raji Mohan

15-22
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Status of Financial Literacy Centers in Karnataka

R Sangeetha, PhD, Jain Mathew, PhD, Sheethal C Francline

23-35
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Case Studies

Milky Mist - Managing the Cold Supply Chain

S Jaisankar

37-40
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Raymond – Weaving Magic on Indian Fabric

S Krishna Soujanya, K Pavankumar

41-54
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