Customer Profiling of Alpha
The Next Generation Marketing
DOI:
https://doi.org/10.12725/ujbm.50.5Keywords:
Alpha Generation, Customer Profiling, technology and marketingAbstract
Alpha generation plays a significant role in today’s market as firms are supposed to accumulate and store enormous data for better selling. Alpha is the customer next who needs to be targeted by the producers as they tend to influence their parent’s decision making. Literature suggests that Alpha Generation will influence the buying patterns, technology, education, markets, and other factors of the economy, but this fact is still at its infancy stage and under-researched. Adapting the framework of social learning theory, the current paper attempts to capture and compile the traits posed by Alpha Generation predominantly in the field of marketing.
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Copyright (c) 2020 Mary Rani Thomas, Amanu Madiya, Shivani MP
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