Psycho-Take Corona and Fear Appeal: Psycho-Insights
DOI:
https://doi.org/10.12725/ujbm.55.2Keywords:
Epidemiology, Fear Appeal, Infodemic, Reassuring leadershipAbstract
Human being has been the most vulnerable lot amongst living species on earth. And all this is because human being has the ability to think! In fact, they think more, much more beyond requirement. Corona crisis gave humans ample time to think, yes, about pros and cons of different scenarios emerging and they tried their level best to cope up with such a situation. More so, interestingly, in this critical situation of CoViD lockdowns, there arose the psycho-connect, obviously not to be understood by the masses, but then as researchers and students of management or applied sciences, we chose to bring forward this unique write-up involving the ‘appeal’ parlance. The paper is based upon observations encountered during CoViD days right from March 2020 till today and tries to explore the situation through the ‘appeal’ lens.
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Copyright (c) 2021 Alok Kumar, Pramod Pathak
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