Vol. 20 No. 2 (2021): Ushus Journal of Business Management

55 - Marketing

Published: 2021-09-01

Editorial

Table of Contents

Dr Kumar Chandar S

iii
- PDF
Editorial

Dr Prabha Kiran, Dr Kumar Chandar S

v-x
- PDF
Notice of Retraction

Dr Kumar Chandar S

xi
- PDF

Articles

Impact of the Covid-19 Pandemic on the Indian Retail Banking Sector

Avil Saldanha, Kevin Nitin

1-15
- PDF
Psycho-Take Corona and Fear Appeal: Psycho-Insights

Alok Kumar, Pramod Pathak

17-23
- PDF
Influence of Globalization on Online Business: A conceptual study with reference to Amazon and Alibaba e-commerce site

Veto Dey, Glen Francis

25-33
- PDF
COVID-19 Outbreak: Activating Congruous Internal Marketing Communication Strategies

Mukta Goyal, Abhishek Srivastava

35-58
- PDF
Supply Chain Practices - OLA Cabs Users’ Perception

Anitha Nallasivam, Selvaraj C

59-70
- PDF
Impact of the Covid-19 Pandemic Outbreak on Panic Buying Behavior in the FMCG Sector

Vesheshta Thakur, Prabha Kiran

71-90
- PDF