Impact of the Covid-19 Pandemic Outbreak on Panic Buying Behavior in the FMCG Sector
DOI:
https://doi.org/10.12725/ujbm.55.6Keywords:
Covid-19, Consumer Behavior, Panic BuyingAbstract
There is no doubt that a very challenging market climate has been created by the crisis triggered by the global coronavirus pandemic. Many firms have faced partial and even extended stoppages, with employees facing financial uncertainties and concerns for months. Consumer behavior has been compelled involuntarily to alter their habit of consumption in a large scale. Distress over the delivery of the commodities has led many individuals to panic purchasing of vital materials in bulk quantities. The view of a long-term recession and financial instability will have a notable effect on customer expectations, outlook and actions.
The current research attempts to analyze and quantify customer preferences, emotions and consumer behavior during the coronavirus crisis. The report also reflects on the transition in eating patterns after the outbreak of COVID-19. It will also examine and present the variations in eating habits and behavior across different genders and ages.
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