Influence of Globalization on Online Business: A conceptual study with reference to Amazon and Alibaba e-commerce site
Keywords:Globalization, Internet, E-commerce site, Trade Policy, Marketing Strategy
Globalization helps in identifying export markets, doing business beyond boundaries, developing oversea contacts, establishing presence in their markets. It also refers to the spread of job, product, technology, and service by doing cross border trades. In this Internet era the use of electronics for doing business transactions have been used globally. India has almost 700 million internet users in 2020. In this conceptual paper the researchers were trying to find out the impact of globalization on two renowned e-commerce sites with reference to India. Amazon and Alibaba were chosen for the study. Different Trade bodies’ policies studies were also analyzed to find out the ease of doing business policies. Finding of the study shows that Amazon has utilized thinking globally but acting locally strategy in Indian Markets and whereas Alibaba has used its previous model in India, now focusing on vertical e-commerce model and smaller deals as its future strategy. Finding also shows that Amazon and Alibaba have recognized the diversity of the Indian people and with a purpose has used this understanding to spread its market share. The two-e-commerce giant, their strategies and working model is used to reach the conclusion of the study.
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