Supply Chain Practices - OLA Cabs Users’ Perception
DOI:
https://doi.org/10.12725/ujbm.55.5Keywords:
Supply Chain Management, Customer Perception, Customer ExpectationAbstract
Supply chain practices of any organisation a plays vital role to satisfy the Customer expectation. Supply chain management of an organisation is taking care from suppliers to end users. The chain must move in smooth way based on the prescribed standards is the key for exceeding the customer expectations. The supply chain practices of Mobile application-based cab operators are based on the triangle relationship. The triangle includes the Customers, Drivers and App service providers. The technology is connecting the all the corners of the triangle. This paper is trying to provide an insight about the OLA Cabs users’ perception over the supply chain practices of OLA cabs in White field, Bangalore city. It tries to identify the Key factors of Customer Perception over the supply chain practices of OLA Cabs.
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Copyright (c) 2021 Anitha Nallasivam, Selvaraj C
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