Customer Awareness and Expectation of Product Water Softener in Maharashtra Region

Abstract

 The interplay of several elements influences a consumer's
decision to purchase a product. The market is now mostly
driven by consumers. Consumers have a variety of
options from which to choose. The study sheds light on a
number of elements that the maker should emphasise in
order to entice potential buyers. The goal of this study is to
look into consumer knowledge, preferences, satisfaction
assessment, and competition analysis in relation to
Aquasoft water Softener (EFL). To fulfil the goals, a
Descriptive Research was done in many parts of
Maharashtra and few regions in Bhopal. A wellstructured questionnaire was filled out by 100 people in
total. Customers' satisfaction levels are influenced by three
dimensions: product quality, price, and size, according to
the findings. Further findings reveal that there is a
considerable link between the brand name and customer
preference. As a result, it has been suggested that the
corporation concentrate on brand awareness, product
supply, and distribution. Manufacturers are encouraged to
build aggressive marketing strategies in order to boost
consumer satisfaction and encourage them to become
brand loyalists.