Vol. 20 No. 4 (2021): Ushus Journal of Business Management

57

Published: 2022-04-26

Editorial

Editorial

Sreedhara Raman

v-vii
- PDF

Articles

Customer Awareness and Expectation of Product Water Softener in Maharashtra Region

Jyoti Nautiyal

1-13
- PDF
Impact of Cause-Related Marketing on Consumer Buying Behavior

Femy Moni, Reshmy, Nanet Joy, Roji, Cleetus Johnson

15-26
- PDF
Impulsive buying during Flash Sales on ECommerce sites and the Ramification of Flash Sales on Shopping

Hansel Dsilva, Elangovan N

27-43
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Trust Factors’ Influence on Consumers’ Purchase Intention When Browsing Unfamiliar E-Commerce Websites

Dechen Doma Pulger, Sreedhara Raman

45-62
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Influence of Customised Advertisements of High-End Smartphones in OTT Platforms on the Consumer Buying Intentions of Millennial & Generation Z

Maneesh Das, Barkathunissa

63-95
- PDF