Trust Factors’ Influence on Consumers’ Purchase Intention When Browsing Unfamiliar E-Commerce Websites
DOI:
https://doi.org/10.12725/ujbm.57.4Keywords:
Trust Factors, Purchase Intention, Unfamiliar Websites, E-retailerAbstract
This research aimed to look into the importance of trust
factors and consumer purchase intentions to buy from
unfamiliar websites. The new entrants in the online ecommerce space need to attract customers to its websites.
The study enables the retailers to understand these trust
factors which also influence the consumers’ purchase
intention on their websites. A survey was conducted
among the users of new or unfamiliar websites. There
were major five trust factors considered for this study and
an attempt had been made to establish a relationship
between these trust factors and the Purchase Intention of
consumers from unfamiliar websites. Multiple linear
regression techniques were used. The major outcome of
the study was that the trust factors, secured transactions,
website design, associated offers, E-retailers' contact
information had a significant influence on the Purchase
Intention of consumers.
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