Vol. 13 No. 4 (2014): Ushus Journal of Business Management

Published: 2021-08-30

Editorial

Editorial

Sreedhara R

v-vi
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Articles

Integrated Supply Chain Management of Vegetables in Jhansi Division of Uttar Pradesh

Ram Kumar Jha, Anshul Kumar Jain

1-36
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Influence of Product Involvement, Post Purchase Service and Consumer Personality on Dimensions of Brand Resonance for Yamaha Motor Bikes

T Frank Sunil Justus, M Sadiq Ali

37-47
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Dimensions of Integrated Marketing Communication (IMC) and Their Impact in Creating Brand Equity in the Quick Service Restaurant (QSR) Industry in Coimbatore City

J Joshua Selvakumar

49-62
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Association between Brand Architecture and Brand Concept-An Exploration Based on Primary Survey

R Harish

63-82
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A Conceptual Frame Work of Supply Chain Integration for Competitive Advantage

Venkat Ramesh, Y Vijaya Kumar, Sindhu Sindhu

83-101
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Case Studies

Safe Water – Is it really Safe?

Vinod M Lakhwani, Swati Tiwari

103-114
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