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Vol. 15 No. 4 (2016): USHUS-Journal of Management
Vol. 15 No. 4 (2016): USHUS-Journal of Management
Published:
2021-08-30
Editorial
Editorial
Dr Rupesh Kumar M
v-vi
PDF
Articles
Assessment of PLS-SEM Path Model for Coefficient of Determination and Predictive Relevance of Consumer Trust on Organic Cosmetics
Suhan, Anantha Padmanabha Achar
1-19
PDF
Buyer Behaviour towards Fast Food with Special Reference to Chicking Restaurants
K P Najeemudeen, N Panchanatham
21-36
PDF
Cadbury India – Sweet Turning Sour
Semila F Fernandes, Pooja Gupta, A Vidyasagar
37-54
PDF
Patanjali: The Story of a Yoga Brand
Ishani Chakraborty
55-67
PDF
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