Niche Marketing In The Hospitality Industry

Authors

  • Srikanth Beldona
  • Marvin Cetron
  • Frederick DeMicco

DOI:

https://doi.org/10.12727/ajts.1.11

Abstract

Around the world, more and more travellers are using their vacations to visit places and partake of activities that fewer and fewer of them would be interested in. This is not a paradox; it's the latest thing in market segmentation: niche marketing to ever smaller groups of people who share specific, often unique, interests and values.

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Published

2006-01-01