Enablers that Aid in Retention of Millennial Workforce

  • J Anitha

Abstract

Owing to revolution in smart technologies, drastic sociocultural and political events, dynamic economic conditions, unpredicted catastrophic events, sophisticatedparental upbringing, get-now attitude, entertainmentoriented lifestyle and opportunities for challenging cum lucrative jobs have driven the organisations to face aformidable task of retaining Generation Y workforce. It has become obligatory to understand the nature of millennials as they are becoming a dominant workforceand potential leaders in an organisation. In this Volatility, Uncertainty, Complexity and Ambiguity (VUCA) situation, organisations are in dire need to propound retention strategies in managing the energetic younger workforce. This paper identifies the significant enablersnamely mentoring, job satisfaction, work environment, social consciousness, technology savviness and team work for a millennial to stay in a particular enterprise.The study is descriptive and causal, comprising data of 100 Gen Y employees confined to Coimbatore city in IT and manufacturing sectors. Descriptive statistics, ANOVA and regression were examined for the analysis of the study. The findings of the study reveals that technology savviness and team work were found to be the important enablers for retention of Gen Y and there exists a significant difference in the perception of Gen Y employees in terms of designation. Therefore organisations have to contribute viability in technological support and a collaborative workplace for teams.

Published
2015-01-01
How to Cite
ANITHA, J. Enablers that Aid in Retention of Millennial Workforce. Ushus - Journal of Business Management, [S.l.], v. 14, n. 1, p. 59-76, jan. 2015. ISSN 0975-3311. Available at: <http://journals.christuniversity.in/index.php/ushus/article/view/1614>. Date accessed: 27 may 2019. doi: https://doi.org/10.12725/ujbm.30.3.

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plug-in to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.