Vol. 22 No. 3 (2023): Ushus: Journal of Business Management

64

Published: 2023-09-23

Editorial

Editorial

Sunanda Vincent Jaiwant

v-vi
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Articles

Digitalisation Impacting Marketing Strategies and Practices

Sunanda Jaiwant Vincent

1-11
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Sustainable Marketing: Electric Vehicles' Commitment to a Sustainable Future

Anita Kurian

13-25
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Landing Page via Perceived Interactivity for Four Generational Cohorts

Mary Rani Thomas, Jain Mathew

27-46
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The Perception of Customers Towards Sustainable Practices in Indian Banks

Sina E. S., D. Vennila

47-61
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The Flywheel: A New Digital Marketing Model

Kiran Vazirani, Sunanda Vincent Jaiwant

63-77
- PDF